To begin with, consider the primary objective for going to the trade show. Would it be for producing fresh business either in relation to potential customers from the show that could be followed up by your sales staff afterwards or are you hoping to do business on your stand, at the time and take orders there and then?
Have you got a new product or services to launch so that you can show potential clients? If that’s so, just how are you promoting these? Will you be offering an opening offer at your show? Consider publicising your trade show presence on your internet site, by sending mail to your client and also prospective client database. You’ll want to produce press-releases for issue before the show and also by way of your show organisers’ press office.
Will you be supplying services or products information and also training at your show? Could that be carried out from your stand or in a show seminar or perhaps workshop? Talk to the organisers concerning this, you could possibly secure a great deal and improved coverage for your company by means of the seminar/workshop and in the publicity for this event that the show organisers will certainly put out.
Is one of the primary goals boosting brand recognition? This is particularly important in the event you are a completely new business in the industry sector and you also have to be sure that the design and style of your pop up displays reinforces your branding and company message. Take into consideration engaging the assistance of an expert designer who can help you to build your brand by means of your presence at trade events.
Just what are you going to be doing to get people to your pop up exhibits stand?
Will you be doing pre-show offers? You could publicise your show presence on your web site, to existing buyers on invoices, statements and packaging slips (ask them to contact you for no cost show tickets as these are usually readily available from the organisers and it is a fantastic public relations exercise to offer these cost-free to your own customers).
Are you teaching your trade show stand staff members, they must be full of energy, enthusiastic and determined and also prepared to take part in conversation in a natural, no-pressure approach with potential customers to the stand to be able to generate leads and sales.
Which special offers might you have at the show itself?
Are you thinking of having prize draws on the stand? If you are, exactly what are the prizes – think about offering a daily draw plus getting the show organisers to announce your winner in the early afternoon to get everyone that hasn’t entered today’s competition (or who did although did not win) to get around to your pop up displays stand to be able to enter the competition for the next day. Having the organisers to publicize the winner over the pa system can be great no cost coverage for the stand.
Are you offering give-aways to visitors to the stand?
In that case, have you purchased enough of all these, well ahead of time? Is every single item printed with your sales message or at the minimum a logo design and phone number so the receiver can utilize this to make contact with you? Have you thought about how the quality of all of the give-aways you provide echos the standard of your products and services? Bear in mind that perceived value is crucial – the product may only have cost $1 but if your customer believes it is a $10 product, so much the better.
Are you considering any kind of demonstration or entertainment on the stand to attract customers?
Magicians, mime performers, performance artists, product or service demonstrations and addresses are all elements that can attract an audience. If you will be, make sure that the position of your stand won’t result in a safety hazard if a crowd gathers, try constantly to get on the corner or main aisle junction situation and have open sides on the stand so that crowds of people will never produce a bottle-neck – or concerns to the organisers.
By simply planning ahead, you’ll be able to multiply the effectiveness of your trade show displays countless times over and instead of a trade show presence being an expense for your business, it could easily develop into a nice gain – attracting new business, new prospects as well as greater brand interest.