“Going online is an effective way to boost your business earning potential, to increase your client base and also to build alliances with others in your industry”.
This is what we are told and it sound very plausible, but how do you even begin marketing your business online? SEO, Social Media and Online Lead Generation… it could take you weeks just to fully research all of the possibilities, and then you need to figure out which techniques will work best for you.
Thinking of conducting your own web marketing without hiring help? If you are researching the complex world of search engine optimization, NZ companies like your own could be forgiven for thinking that it is not feasible at all.
Luckily this is not true. What’s more there is a simple guide… read on for tips to start generating business online.
Create a Web Presence
This is not only limited to a website. It might be a Facebook fan page for your company, a blog or a Twitter profile – but be careful that whatever you do create is presentable. Step one is complete? Success! You are online, let’s start the campaign. Google Ad words are the only method to get the fastest web presence for your websites.
Pull in the Traffic
Your company is online. But the Internet can be a lonely place. If you don’t make the effort to get people visiting your new site then it will sit there unnoticed and redundant. It has virtually no hope of generating business for you.
You can drive traffic to your website through search engine marketing (SEO), social media marketing, Pay-Per-Clicks Campaigns (PPC) and placing online banners. Most important method to get traffic to your website is Social Media Marketing.
Talk to a web development company to find out more about implementing these strategies.
You are online and you have traffic. It is time for the final step, to start converting all this interest in your company into new business.
The only way to do this is through experimentation. Test out new headlines, special offers, calls-to-action. Engage your visitors in conversation, persuade them to sign up for newsletters, entice them to provide you with phone numbers, give them a reason to call you. Your ultimate goal is optimize your site’s conversion rate.
Online marketing does not need to be complex. Stick with these simple principles, expand your knowledge where you can and you will find that generating more business online is easy.
Search Engine Optimization NZ is an important strategy to get more visitors to your website. SEO NZ companies are doing it in a specific manner which will help your website visible in major search engines like Google, Yahoo and MSN.