Good article marketing involves getting highest return on the amount of effort that you put in to creating the best articles. Now, anybody who has good writing skills will be able to develop a nice, readable article. This is because it is not that hard to do when you are writing on the internet. However, crafting an article that will be ranked by the search engines based upon a particular keyword is totally different. You need to keep a lot of things in mind to make sure your article gets the right kind of exposure through the search engines. There isn’t any cause for you to forget about SEO when crafting your articles.
Don’t Ignore the First Paragraph of Your Article: The first paragraph of your article is really important because the search engines use it as the description in the search results. This is why you should always opt to put your main keyword into your first paragraph. But if for some reason you’re not able to do so, you should try to include your keyword phrase as early in the article as possible. You want the search engine spiders to know what your targeted keyword is without having to search too hard for it. The less work you make the search engines do, the better. Relate the Title to the Body of the Article: The title is an incredibly important factor for your article and when it comes to SEO you need to make sure that the title matches the rest of the article. Make sure that your title is specific and relates to the main body of the article. Use your central keyword but, at the same time, be creative with it because the first thing your readers will see in their search engine results is your title and if it isn’t relevant to the rest of your article the result won’t be as good.
Be Creative With Article Titles: It’s a good idea to spend a little time exploring options for titles after you’ve selected the keywords you’re working with but before you get serious about writing articles. You just might find your own surge of inspiration from exploring various title options. In the end, you want to be able to play with variations on a keyword theme so that your articles can touch the most possible people. In the long run, this strategy will help you in more than one way when your articles spread around. In summary, optimizing your articles for the search engines is the first step you should take if you want your articles to get definite results, and regular traffic. Once you have secured a good position within the major search engines like Google, you will be able to expand your reach toward the keywords that you would also like to use to bring in extra traffic and your articles. So the secret of successfully optimizing your articles is to focus on the key elements and make your articles stand out from the rest by creating them not only for the readers, but also for the search engines.