Article marketing is changing into one of the most valuable strategies for driving a specific type of traffic to your website or blog. However, just writing an article and then posting it on the internet is not enough.
You must produce articles that obtain traffic from the search engines. There is truth in the fact that search engines are a wonderful tool for getting attention to your website or blog. However, when you connect article marketing and good SEO together, the outcome is simply outstanding. There are a number of article marketers that have been getting consistent results, just by getting their articles ranked in the search engines for their targeted keywords.
Long Tail Keywords are a Must: You’ll have a hard time finding any expert in the field of search engine optimization that won’t stress the importance of long tail keyword phrases for better search engine results. Long tail keywords are basically extensions of general keywords but they are much more specific. For example, “dog training” is a broad keyword, but “how to train your dog in a week” is a long tail keyword. When you start writing your articles around such keyword phrases, the chances of attracting targeted traffic increase because first of all, there are less competing sites, and secondly, long tail keywords make more sense to the user that’s searching using them.
How to Use Anchor Text in Your Resource Box: HTML resource boxes are much better than plain text for business and when it comes to SEO. Whenever possible, you should make a point of using your keyword phrase as your anchor text. Since the link you create leads to your website this lets the search engines know that you are targeting this keyword and would like to be ranked for it. If you want to get the biggest possible payout from your article marketing then you need to understand the importance of HTML in your resource box.
Weave In Your Keyword in the Title Effectively: This is because using too many keywords in the title will confuse the search engines as to what’s your primary keyword phrase. You should use no more than two keywords in your title. When you are creating your title, do not forget about your keywords. You should make it short and quick. Do not write a long title. Because if you do, it won’t be fully visible in the search engines. This article isn’t just about how easy it is to write good SEO articles but also why it is so important for you to do. If you’re going to take the time to write an article you’ll get more mileage from it by using it to appeal to search engines as well as readers. If your articles are properly optimized for the search engines, you’ll end up receiving traffic for years to come. Get busy writing articles; when you use these tips they’ll definitely pay off.