Vancouver Social Media Consultant discusses ‘How to measure sales resulting from Social Media Activity’:
If you’re wondering about how you’ll know if your Social Media marketing is effective, you’ll be glad to know that there are ways to monitor this quite effectively.
There are all kinds of tools, both paid and free to measure almost every aspect of your social media and online presence, including the traffic you generate and your overall online influence.
We’ll cover these tools and measurements in another article. In this article, we’re concerned with something more specific: how do you know if your social media efforts are having a tangible impact on your sales – and if they are, to what extent?
Obviously, as with any other form of marketing, there are definitely going to be times when you won’t be able to specifically tie a purchase to your social media activity.
But, by using analytics in your sites, lead capture pages and in any of your social media platforms where this can be incorporated, you’ll quickly see how much traffic your activity is generating with relation to specific information you’re putting out in your social media pages. By tracking both the traffic and the subject matter over a period of time, you will be able to see which offers, products or information are getting the most attention. This in turn will help you improve your sales offers.
But perhaps an even easier way to get a sense of how powerfully your social media efforts are affecting sales, is by creating specific time limited promotions within your social media presence. These can be special offers, contests, or promotions on specific products or services. The responses are then driven to unique sales pages dedicated to the specific promotion.
During the time period for which these promotions are valid, it’s easy to see when sales increase correspondingly. As your social media is directing people to specific sales pages there is absolutely no room for doubt as to what has triggered the sale.
Social media is a great marketing medium for both long term brand awareness as well as short term promotions and as you can see, it’s not terribly difficult to see how many direct sales can be created via social media promotions. But, the important thing to remember is that social media should not be used exclusively for direct sales. It’s primarily a relationship building tool and as such, is used to create connections for you within your market on more than a purely sales basis.
This is good news because the easiest way to sell is by creating a trust relationship. Using social media to provide prospects with useful information and by empowering them to understand how to both buy and use your product and service to their best advantage, will stand you in good stead when it comes time to ask them to buy something. People buy from people they know, like and trust.
Measuring sales that are as a result of these relationships forged via social media channels is not quite so clear cut. However if you can cross referencing new customers with social media connections, you will soon see if your social media connections are becoming customers. If they are, by inference, you will know that your social media efforts are paying off in a monetary and tangible form.
If you’d like to know more about implementing a Social Media or internet marketing plan for your business, visit the FocusedLeadGeneration web site where you’ll find more helpful information and you’ll be able to download a free white paper on the subject.