LocalNet360-As we continue our series on helping small companies expand onto the Internet as a means of improving business, it’s now the time to discuss search engine optimization and how to use SEO to get discovered on the web. While its still early for most small businesses to buy into the concept of internet marketing, the truth is that now is the time to get started. This article will discuss the benefits of using SEO and Google AdWords to help promote your business, as well as some of the potential methods that can be implemented.
Search Engine Optimization And AdWords-Good or Bad?
The way search engines like Google, yahoo, and Bing index pages is by using a “spider” to “crawl” the webpages and look for keywords in your site that relate to searches. As always, its important to monitor where you stand to begin with. On several search engines, try typing in keywords that relate to your business and see where your website pops up. Most people will not search past page 3 of the results, so it’s important to constantly monitor and improve your keywords to keep up with the competition.
Keywords are the most important thing to continuously be monitoring and updating. Your titles, URLs, articles, picture captions, and content should always be relevant to your site. But beware of over-use of the certain keywords-it could end up with your website being listed as a spammer in search directories. Search engine spiders are programmed to ignore sites with excessive amounts of keywords in the website content, and mark them as spammers, even potentially ban your website from search results.
Other useful ideas include exchanging links with the webmaster of another site to have site to site linking. Developing a relationship with another website and having links to that site on yours can increase your chances of getting a better ranking and remaining on the front page of google. Use caution with this, however, and don’t get trapped in “link farms,” sites that have bad SEO habits that could wind up with you being banned.
Keeping your site fresh, up-to-date, and consistently bringing in new material is highly important too. This can be done by integrating a blog into your site, whether it’s a CEO blog, updates from social media sites, or current headlines. This will exponentially increase the number of places where visitors can view your links, and bring more traffic to your site.
Of course, this is just a brief overview of how technology improvements and the internet can help improve your small business. And that should the market for search engine optimization continue to grow in popularit, many small businesses can begin to use this inexpensive resource to help grow their businesses and expand their resources to the fullest.
As you begin to develop and/or expand your presence on the Internet for your business consider this: Search engine optimization is a good way to increase traffic to your site, as well as improve it’s search ranking inexpensively. However, you will need to develop more comprehensive strategies, since no one way will work for all businesses as you begin to build a customer base that you can then market to online on a regular basis. As stated earlier in this series, in order to rise above the crowd you will need more than just a website. Therefore, implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America.
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