Google has the largest market share when it comes to online searches making them the leader of this industry. This is why it’s so important for you to aim to get your site to the front page of Google, which will help you reap the real benefits of targeted traffic.
Google considers .edu websites to hold a higher value, which is why you want as many inbound links from these sites as possible. A little research will reveal that it can be easy to get these types of backlinks. The reason why such backlinks are given so much importance is because they come from trusted sources, and have an educational background.
For an academic site to link to it, the site must have some value and Google bases their ranking decision on this information. Having .edu incoming links is a good way to get noticed by Google so try to get as many as you can.
Try to be the first when it comes to delivering news in your industry. This is the approach tech blogs like Mashable and TechCrunch use and they are always at the top of the SERPs.
A blog attached to your site – even if it’s an e-commerce site with little content – is a great way to reveal new and important information pertinent to your niche. If you stay up to date, your visitors will have access to the latest information and thus you will have more value from Google’s viewpoint.
The “Title” tag of a page is something many people overlook which is a mistake because it can make quite a difference. Your primary keyword needs to be present in your Title; that’s how Google comes to know what to rank you for. However, don’t go overboard and turn your Title tag into a massive list of keywords. Don’t exceed two keywords in your title and you should be fine. Making your two keywords appear as one is an excellent way of doing this. Taking care of little details is one of the most important factors if you want to reach the first page of the SERPs. Don’t expect miracles instantly, especially if you have limited SEO experience when it comes to Google, because it will take a little time but eventually you will succeed.