There was a time when advertising for free seemed like an impossible option. Now there are a number of ways to save the cost of advertising. Advertising for free will require some creativity and imagination.
One of the ways to do it is by writing business related articles and then submitting them to websites and publications which deal with that particular subject. You can even submit them to a number of websites which have sprung up on the internet and offer advertising for free service. The article you write for the purpose of advertisement must include details about your company and the opportunities it has to offer.
As the business gets recognized, it will not take much time for it to become popular with the people also. This will help the owner to be called on TV or radio talk shows or even for interviews. You must not miss any such opportunity as it is a great chance for advertising for free. If you are not getting any such calls you can write to the producer, requesting the same and can also follow up with a telephone call or make a personal visit. The company’s expertise and opportunities can be discussed when you go for the visit, especially the things which can create interest among the viewers of that channel. It is a fact that when the business owner gets the reputation of being people friendly, he is sure to get many more offers.
You can post pamphlets on free bulletin board in your locality such as in libraries, grocery stores etc for advertising for free. It is also possible to distribute mass circulars in the malls, bus stops and other busy places.
There are a few new mail order magazines which offer first time free or seasonal discounts for advertisers. It is possible to enquire about the stand-by space for which the publication submits the advertisement till that space is sold out. This can save you about 33% and such offers are generally given by local newspapers.
In case your business involves working on catalog publishing and ad sheet you can get in touch with other companies to exchange advertisements.
You can give free offers to the probable customers by sending emails or printed newsletter with information on the company and the targeted buyer’s interest with the help of catchy tag lines. Research and imagination are the basic requirement for advertising for free. Look for opportunities and have a strong work force for implementing it.