Marketing With Blogs
The beauty of web 2.0 is that you can interact with your customers and prospects. It was not like that in the world of web 1.0. Back then, sites where basically informational. You read the content, at that was pretty much all you could do.
The blog is really the original social network. This is a place where people come and share their thoughts with you and other readers. You create the content and this creates a multi-point conversation.
Whether a comment is positive or negative, you gain valuable insight into what it is customers like or dislike. This provides some powerful market research for you and gives you an opportunity to publicly address customer comments as well.
The search engines love WordPress. Why? As you create new content, you are constantly giving them more information to serve up. This means your posts can show up high in the search results, brand you as an expert in your field and drive more traffic back to your site.
Because your WordPress blog is social, it also compliments your presence on all the other social sites such as Facebook, YouTube, Twitter and LinkedIn. You can also take videos that you add to your YouTube channel and embed them into your blog posts.
When you create a new piece of content, you can share it with your friends and followers on all these other networks. This is what drives traffic back to your blog.
This is your house on the web and this is where you’re the host of the party. Unlike other social sites, you have complete control over all the content on your blog.
Once you start inviting people to come over to your house on the web by sharing your content with them, you’ll build a tribe of people that leave comments, subscribe to your RSS (real simple syndication) feed and opt-in to your e-mail list as well.
Building out your e-mail list is one of the greatest benefits of marketing with blogs. This enables you to follow-up with prospects on your terms and simultaneously deepens your relationship with them. You are able to keep your brand in front of them by sharing new content or informing or reminding them of the products and/or services you have to offer.
What’s also great about WordPress is that you can build your entire site using this platform, which makes adding a blogging component a piece of cake. You can also use your WordPress blog as a standalone site or integrate it into an existing website by linking it into the sites navigation.
However you decide to use WordPress, the blogging feature gives you a powerful tool to share content, attract an audience and create a dialogue between you, your customers and your prospects.