Even though advertising for an internet business is different than other businesses, there is still a large range of promotional merchandise that you can utilize as an advertising tool.
The most important thing that you should be advertising on these products, above all else, is your web address. Your business name alone wont let people know that you are a web based business, so you need to make sure you include the www. And the .com or .net at the end. This will let everyone who views your promotional items to know that they need to go the web and look for your business.
Here are some promotional merchandise ideas to assist you with effectively marketing your web based business.
1. If you mail products, then promotional envelopes, mailers and other shipping supplies are a must. They will help touch more people than you will possibly realize. Advertising in this manner will provide you with a good way to get your business information out there, not to mention the fact that you will have to purchase mailers anyway, so why not spend a few extra dollars to have them already imprinted with your web address right on them?
2. Promotional decals and bumper stickers also make excellent promotional items for an internet business. They are affordable enough that you will be able to place one in every package you send out. When the recipient places them on their vehicles, it now opens up your chance of exposure to hundreds, if not more, people each day.
3. Promotional mouse pads, pen and other office supplies, are great promotional items as well. They are not expensive to ship and usually placed in a location that the recipient will be reminded of your company on a daily basis. Having a promotional item that they use daily while on their computer will prove to be beneficial since you are an internet business and this will remind them to visit your site while at their desk or computer station.
4. A promotional item that is chosen to reflect the theme of your internet business is another way to go. This will ensure that you are handing out a useful item to your customers, and are not wasting your budget on an item that will be discarded the moment it is received.