Social media marketing is absolutely essential in today’s online business world. It has taken the internet by storm both professionally and personally. Social media marketing means to market your business with the use of social networks, blogs, message boards, discussion groups, online communities and other such media. Some of the most popular social network sites are Facebook, Twitter, YouTube and LinkedIn.
Social marketing involves a lot more than just signing up and pasting up your page. You need to maximize your page’s effectiveness and keep it fresh, updated and alive. Below are 10 things you can do to optimize your Facebook page to make sure your business is getting the maximum benefits.
1. Create an Effective Profile – Do not use a half-done profile. Fill in your profile completely. This is for your business so be professional yet show people you care about your customers and will be there for them. Make sure your photo (if of yourself) is professional. You could also use your logo. Let people know what your business can do for them. Write an effective mission statement. Let your visitors know why they should do business with you but be careful what you reveal for security reasons.
2. Get Your Visitors Involved in Discussions – This is a great way to get your visitors to “Like” you and to keep coming back. Start helpful and informative discussions about topics related to your products or services. For example: if you sell home décor, start discussions about home decorating ideas, budget decorating, home improvement, etc. Encourage people to join the discussions and leave their business signature for more exposure.
3. Customize Your Page – Don’t let your page be one of the cookie cutter pages like everyone else. Customize it to fit your business needs and the needs of your visitors. Use images that brand you and your business and make it enjoyable and memorable.
4. Events and Contests – Keep your page alive and active with special events and contests. Each time a fan RSVP’s the event, it shows up in his profile. And so on and so on. Thus creating a ripple effect for your business.
5. Special Offers and Sales – People are always looking for good deals and special offers so don’t disappoint. Show your visitors you want to give them the best possible deal on your products/services.
6. Multi-Media Integration – Use audio and video content for your page. Audio and video can be extremely effective in capturing and holding the attention of visitors. According to webnox, video is 58% more effective than just using plain text!
7. Make Your Tabs More Memorable – Facebook does allow you to change the usual boring tabs to more suit your needs. Make them unique to your page and business. You can also change the order in which you present your tabs. You can find easy to follow online tutorials on how to do this.
8. Utilize Your Sidebar – Take advantage of your sidebar space. This is a great place for testimonials or newsletter sign-up forms. You can also use this space for affiliate links, a survey for your visitors to help improve your page/business. Add links to your main website or special offers you may have going.
9. Add a Poll to Your Page – People like knowing their opinion matters so add interest to your page with a poll. You can add them using a free poll creator from Vizu. Polls can attract attention and encourage your visitors to interact with your page.
10. Post Regularly – I cannot stress this enough! Do not start your page and then let it sit for weeks at a time. You have to be there every day updating, adding new content, checking things over, and finding ways to improve your page. I recently started using social marketing and unfortunately need to take my own advice on this one. I have just not been involved enough with my Facebook page but that will soon be changing. The hold that social media has on the internet is astronomical so do not be left out in the cold!
So far I am involved with Facebook, Twitter and LinkedIn so feel free to come over and see me. I would love to see your page as I am learning more about this phenomenal marketing tool. I hope we all can use these types of sites to help each other improve our business and increase our sales!