Article marketing is a type of advertising in which businesses author short articles associated to their respective industry. These articles are usually made available for distribution and publication in the marketplace. In a similar fashion ar is the practice of posting keyword-focused articles on article sites that then syndicate this content. This is what article marketing is all about. The specific rationale article marketing is an important website marketing technique is because several of these article syndication services have a significant readership following.
Just about every article has a bio box and byline (together referred to as the resource box) that include references and contact information for the author’s business. Well crafted content articles released for free distribution have the potential to enhance the business credibility within its niche. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.
The majority of article syndication websites permit you to post your content at no cost. When done properly, articles you post on syndicated article sites can then become “link bait” for other sites.
For instance, let’s say you own a home business that sells dog collars. If you or your web content writer write an article about different dog collars, others who may want to post a blog entry about dog collars may link to your piece of writing, getting multiplied exposure for your writing and your subject matter, specifically if the article site gets a great deal more traffic than your own website, which is reasonably likely.
Some article sites will allow you to include HTML hyperlinks in your articles. You can then link your key-word phrase to the page on your website you’re trying to promote for that keyword – a highly effective search engine optimization (SEO) technique. Others won’t let you to do that, but they will have no problem with you including links in your resource box (your profile or signature information used to let people know who you are), which provides crucial one-way backlinks to your website.
Article syndication sites also generally permit readers to conditionally incorporate your article on their site. Stipulations typically include the requirement that anyone who reuses your article must refer you as the writer and must retain any links in the article. As you might imagine, this gives you additional opportunities to escalate your site traffic and get the buzz out about your article.
As a result, article marketing can be a incredibly cost effective means of website promotion for your home business or any business!
Article marketing works!