Domain Names 101 (Part 2)

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This article consists of tips to choose wonderful domain names, the curse of free domain names and of course the requirement of Google AdSense (with respect to domain names).

How to choose a domain name

Factors important in choosing a domain name: There are a number of factors that should be kept in mind while choosing a domain name

  • the business plan

  • vision behind the website

  • the brand of the business behind the website (if any)

  • Keyword and search engine optimization (using the Google Adwords Keyword Tool)

  • Research to make sure the domain name is not already taken.

  • More research to make sure that the name is not taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.

Types of Domain names: I have compiled together three types of domain names on the basis of reasons of choosing them

  1. Search Engine Placement Domains

  2. General Term Domains

  3. Brand Domains

The purpose of these Search Engine Placement Domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. For example freeebooks.com is chosen on the keyword free ebook which is very famous and has a monthly search of 1,220,000 (globally). General Term Domains are based on generic words. These words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. For example theknot.com. mommyknowseverything.com, and all kinds of popular and catchy words/phrases that are chosen as a domain name. Brand Domains are characterized by famous offline companies who decide to start their internet voyage. When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. For example, bbc.co.uk, geo.tv and abc.com

How to choose a domain name for your blog/website: Like always it all depends on your vision, your business requirements or your personal will. If you have a thriving offline career, or if you have started a website solely to promote your offline business then you will not mind to choose Brand Domain names. But if you have stepped into the internet realm to make some solid bucks you will always choose Search Engine Placement Domain names to make sure your website gets a steady flow of traffic and visitors from the search engine. Lastly, if you plan to make a social network or just-for-fun website you will choose a General Term Domain name. If you have a very beautiful or inspiring term in your mind then it would be fun to name your website on it and you will end up using General Term Domain. If you plan to pay homage to someone special General Terms Domain might do the wonders too.

Free Domain names. Are they worth it?

Obtaining a registered domain name is very crucial in your organization, especially if you’re just establishing your company. A registered domain name, together with a perfectly fashioned and conceptualized website, spells the difference between product sales and bankruptcy. Before potential clients can go to the website, they must be conscious of its address, and when its address is hard to remember, or just sharing a space to other websites offering completely free domain names, it will certainly be difficult to bring in online visitors.

Domain names cost cheap. There are even websites that sell them as low as 6 to 8 bucks for a registration interval of one year. That’s why when consumers see that your business is just sharing its web address to a cost-free provider, they will feel uneasy, and be turned off. If you can establish a business that sells your services and merchandise, why can’t you take advantage of a decent domain name that just costs less than 10 dollars?

Hidden Motives: Websites offering these so called absolutely free domain names have hidden intentions. These intentions can be classified into eight types

  1. They want you to buy hosting from them. They will get money in this way.

  2. They want to use you as a marketing material, or a soon-to-be-captured client. They will send you unnecessary emails and your email inbox will be cluttered with junk and spam emails.

  3. They will give you sub-domain names: These websites will give you the domain names that you want, but with a condition: the domain name must be joined with their site’s name. For instance, if a make believe domain name provider freesillywebsite. com offers you an entirely free domain, and your chosen domain is “examplebusinessdomain. com”, your end product will be www. examplebusinessdomain-freesillywebsite. com, and many other permutations. These absolutely free domain name providers do not give names for nothing. They spam or place pop ups into your site. Instead of having a poor domain address, it’s definitely much better to spend out a few dollars for a decent virtual office name.

  4. They will ask you to buy the domain name someday, maybe after six or seven months and you will HAVE TO buy it otherwise your data would be lost completely.

  5. They will remind you again and again to give some kind of donation to make sure things go smoothly.

  6. Your website will be removed after one year and you won’t be able to find it on the internet, all your back-links are completely lost just because you have to renew the domain names registration with the company. And this time they will charge you.

  7. You cannot register another domain name for your other website until you donate something. There is a strip running about on the home page of the “prestigious” company about people who just donated money to inspire you.

  8. Your website is in the hands of the free domain name providing company. They can choose to take it down if they found some “illegal thing or information”on your web page.

  9. Most of the free domain companies do not allow advertisements to run on your website unless of course you buy the domain name.

Believe me it is a nightmare if any of the above things happen. Point 4-8 are completely portraying what I went through when I decided to get the domain name co.cc (yeah the famous not-so-domain-name). Believe me buying a domain name is a lot easier, less time consuming and much more dependable than the free domain name process.

Requirement of Google AdSense

Do you know which type of domain names are preferred by the Google AdSense Team?

If you apply for Google AdSense account for your blog or website, then they will approve your account only if your Top-level domains

“Your website must be your own top-level domain (http: //www. example. com and not http: //www. example. com/mysite). “

The top-level domains (TLDs) are the highest level of domain names of the Internet. They form the DNS root zone of the hierarchical Domain name System.

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