Idea Launches 3G Services in Uttar Pradesh

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Idea’s 3G services will enable users to avail Video Conferencing, IdeaMall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing.

Idea Cellular has now extended its 3G services to Uttar Pradesh (East) circle, the most populous state of the country.

In the first phase, Idea’s 3G services will be available in six towns of Uttar Pradesh, that �are Lucknow, Kanpur, Allahabad, Jhansi, Sitapur and Azamgarh.

UP (East) is one of the largest telecom circles in India with roughly 60 million subscribers. Idea had already launched 3G in UP (West).

Idea’s 3G services will enable users to avail Video Conferencing, IdeaMall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing.

With 3G, Idea users can do a range of things with ease such as downloading songs, watching videos on YouTube, audio, photo updates on Facebook, mail and other online media, movie downloads, watching mobile TV, e-mailing with attachments, blog postings, viewing photos, and Flash and HD Gaming.

Idea 3G, the teleco claims, will provide speed upto 21 Mbps on 3G handsets, and higher speed on other devices depending on the device capability.

Apart from Idea, Bharat Sanchar Nigam Limited (BSNL), Aircel and Vodafone have launched 3G services in the circle.

Idea has already launched 3G services in Madhya Pradesh, Chhattisgarh, Gujarat and Himachal Pradesh.

“By March 2012, a total of 87 towns in UP (East) would be covered under 3G network,” Idea chief operating officer Lakshminarayana was quoted as saying by a website.

Idea won 2.1 GHz (3G Spectrum) in 11 circles — MP & Chattisgarh, HP, Maharashtra & Goa, Gujarat, Kerala, Haryana, UP East, UP West, AP, J&K and Punjab

Currently, 10 per cent of Idea’s over 86 million subscribers are said to be using 3G enabled handsets. It is expected that these users will be the early adopters of 3G services.

SongShare application will allow subscribers to Set, post, share their CMT on Facebook.

Tata Docomo, the GSM brand of Tata Teleservices, has launched an application, Songshare, on popular social networking site Facebook, under its Call Me Tunes (CMT) service.

The application enables users to publish their Call me tune status/updates on Facebook wall, allows their friends to copy songs by clicking the postings on the wall, recommends song from the available songs list to friends group or fans and searching song content available and downloading them for all callers or a specific caller.

Customers can also subscribe to Call Me Tune service on their Tata Docomo numbers, using the application. The application is available for all Tata Docomo post-paid and pre-paid subscribers.

Speaking on the launch, S Ramakrishna, Regional Head, South East, Tata Docomo, said, “With increasing internet usage and necessity to socially network, Facebook has really taken off globally with more than half a billion users. SongShare application is an effort to reach out to a wide, potential customer base on Facebook, encouraging penetration and usage of CMT service. The customers can enjoy the features and the benefits of Songshare application without even activating CMT via Facebook. The application enhances the CMT service and makes it more interactive and enjoyable.”

To subscribe to the application, the customer has to log on to TATA Docomo Songshare application on Facebook. During the process of setting up the application, the customer is prompted to share his/her mobile number for authentication purpose. The application then generates a random number and sends it to the registered cellphone via SMS. Post the same, the customer has to enter the number received via SMS and complete the registration.


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