It is just one of those hard, cruel facts of life that the big dogs have all of the cash they need to publicize and sell their products and us tiny fellows are on advertising budgets that are so little they most likely don’t mount up to what the big dogs spend on paper clips in a month. Competing with the big boys isn’t feasible or possible , in fact. So what are us tiny guys supposed to do?
Niche marketing is our answer. We can’t publicize our services and products to the world at large but we do not have to be in a position to do that to be able to make a pretty decent living thanks to the Net.
Niche selling is selling specific products to a limited audience. One individual with a P. C. , an internet connection and a brilliant idea can open a business for himself on the web and target the people that would be most curious about what he must sell and do all the above on a limited advertising budget.
Finding the proper niche for what you have got to sell isn’t really all that difficult. Just think about who the people are who would be most fascinated by what you’ve got to sell. For instance, if you have concocted a shampoo formula that may take chlorine out of a person’s hair, you can’t compete with giant firms that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a site to publicize your product simply to people who have pools.
In essence, niche selling is selling a product or service to people who want or need the product the most.
What Niche Marketing is Not
Niche selling is not about trying to sell your service or product to the world at large. As a little businessperson, you could not afford that sort of multi-million dollar advertising budget. It isn’t attainable. You can nonetheless , with only a PC, a Net connection and a great idea sell to a smaller audience using niche selling.
Niche selling isn’t about making an attempt to compete. Competition is taken out of the equation when you do niche selling. You are not out there in the world lined up beside or behind 1,000,000 other individuals that are selling the same you’re selling. You’re selling to a particular audience that you have made for yourself with your opt-in e-mail list.
Niche selling isn’t about selling to different folk each day of the week. When you’ve your list built, you can sell to the same folk time and time again. By taking as much time as you need and putting forth enough effort to begin to know the people that make up your list of consumers you can continue to sell to them.
Niche marketing is not about concentrating on the big picture. It is about concentrating on the little picture and the littler the better. Narrowing your niche down to a really categorical part of a bigger market assures you of gaining a fair share of the market of that small part. The world is an enormous place and there are billions of folk. You just need an infinitesimal portion of the people to have a massive list of prospective purchasers of your products or services.
Niche marketing is not about seeing only the impossibilities. Niche promoting is only about looking closely at the chances. Little possibilities converted to sales can equal massive profits.