Selling is synonymous with ecommerce. Regardless of what online business you intended to focus on, you will need to sell something, whether it is products or services in order to generate profits.
The fact is, business is about selling. The online business is no different than the conventional brick and mortar business (offline business) as the whole process is about generating leads and then converting them to a customer.
If you owned an offline store and have existing products to sell, this could be as easy as taking them to the web. Here are more detailed step on how to accomplish that.
1. Identify the products that you wish to sell
You could have 1000 or 10,000 of items in your shop, so identify which one you wish to put it online. Ideally, 4-7 products per product category are more than sufficient to start with. In some cases, user may delay the decision making if they have too many choices and thus your chance of closing sales may decrease. However, having a wide choice of product also has its own benefits, so make you due diligence before you decide.
2. Set the product pricing and delivery if any
You need to determine the pricing for the products that you intend to sell online. You may priced your product same as the one you sell offline or you may mark up a little to cover the delivery cost or other miscellaneous cost incurred (like product packing, etc). You can then offer free shipping or delivery as the cost has been included earlier. Free shipping is more likely to please more customers to buy your products.
3. Take the snapshot of the products
“Picture Tells a Thousand Words” and likewise you need to have a clear and sharp image to showcase your products. Poorly captured image may reduce customer’s confidence as they may not get the whole idea of the product.
Remember to properly labeled your image so that it won’t get mixed up.
4. Upload your product and Key-in Product Description
Once all the pictures are ready, upload it to your online store. If you have 100 or a thousand of products, it may take a while to complete. However, don’t get overwhelm and you may upload it in stages, eg 10 products a day.
It will be good from customer standpoint as they will see new products being added consistently and are more like to come back to catch up with your latest addition.
For each product that you uploaded, specify your product details like description, product model(if any), set the price, etc to provide user clearer detail for each product that you are selling.
5. Beta Testing
Finally, It’s important to test before it is release to the public. Carry out the testing by pretending that you are a customer who arrived at your online store. Check the product images, company or business name and logos, all links are working and most importantly, the order process. Go through the buying process and check if everything is in working as intended.
The above provide some insights on how to go about selling your own products online. For those who wants a simple way to start selling on the internet, you may want to consider a simple yet user-friendly solution with required no technical know-how.