Nowadays the blog is currently been used as a personal web diary, but is being replaced by Facebook and Twitter increasingly, and seems like blogging is unlikely for most users to achieve anything much from a commercial or business point. For blogger who want to be success in online business. It is much more effective to create a blog under the name of your business rather, unless you are already known by everybody or you are a celebrity, then the blog could be named after your personal identity.
If you are a businessperson, you definitely want your blog to target to a specific business function that will contributes to your bottom line; and if you think you need to vent your spleen on any subject or matter, a personal blog is the best way to go. Having said that, do not make the mistake of thinking that you need to be balanced and neutral in all entries of your company blog. Your aim here is to get people return to your blog on a regular basis or to subscribe to your blog, and there is nothing more likely to put people off than a bland, simple corporate style blog. They important key here is to keep the blog on-topic and should avoid any really outrageous views which might alienate your customers. And to contribute to your business profitability, your blog must either make it to be acceptable by your customers and they will buy your products, and also must make money for itself.
A very well written and a good, relevant blog can help to establish trust relationship with your potential customers, which will then turn into sales. As a result, a blog of this kind will put you as an established figure in the market and you will be the natural choice for customer. If you put in your expertise and interest as a base for your business, developing successful blog would not be difficult as you might think.