Digital business cards are one of the best ways a business can promote its products and services; important information such as the business name, address, telephone number and website address are generally included on these cards. This information is vital for new clients to be able to contact and communicate with the business, and digital business cardsoffer a convenient method of accessing these details. In today’s fast-paced economic climate, having website addresses printed onto digital business cards can immediately direct a customer to images and information about the goods on offer. Having a range of contact options such as premises address, telephone numbers and website addresses available, allows clients to choose the manner in which they contact the company.
Company logos, mission statements or even the company catchphrase can also be added to digital business cards, which can personalise these cards even more. This additional information makes cards more distinctive and memorable which is important when there are some different digital business cards that can look similar. Using a distinctive font, template arrangements and colours also help digital business cards stand out from the crowd.
Digital business cards can be exchanged at meetings and events, and offer an opportunity to engage with other company’s or stakeholders. These cards can be used as an ice-breaker, and offer a genuine reason to approach potential clients without the appearance of being pushy or overly forceful. Passing a business card to another party is an acceptable act, especially at conferences of other types of corporate occasions. Many digital business cards can exchange hands many times from person to person making the cost of distribution much lower than it would be when using other forms of marketing papers. Since networking forms such an important part of business activities, digital business cards can be at the heart of business to business and business to customer interactions.
Business cards can be commissioned from a range of suppliers, from specialist business card manufacturers to business brochure printers. Brochure printers can also produce other company promotional items such as catalogues, flyers and leaflets. These products can be specifically designed to incorporate lots of different information on the company, and product data. Specialist brochure printers are experienced in producing specially commissioned pamphlets, and as such often have the expertise in layout designs and formatting. Both digital business cards and company brochures can create that all important good first impression which is invaluable in business dealings.
Brochure printers can create marketing items which are memorable and that stand out from the crowd. By using expert printers, brochures will look professional and authoritative, which is essential in projecting a professional image to your customers. Using brochure printers, especially local ones, can assist firms to develop successful publicity campaigns which incorporate local information. Placing the businesses at the heart of a community allows brochure printers to establish a real connection between a company and its place in the neighbourhood. This sense of community and accessibility can help create a recognisable image of stability.
The author has worked in the print industry for over 30 years. Lyndon spent much of that time working in Australia, before returning to the UK several years ago where he worked as a print manager for a UK brochure printers. Lyndon writes for Minuteman Press UK; a print franchise organisation offering digital business cards and other printing requirements.