Tuesday, December 12

Using Business Promotional Items

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For any business using a range of advertising and promotional items is a way to publicise new merchandise or to inform customers of sales and discounts.

Digital business cards are one method of initiating and maintaining contact with clients and stakeholders. They are a convenient mode of forwarding contact information to customers and digital business cards normally contain information such as business address, telephone number, e-mail address and website details.

Business cards can be exchanged at conferences or meetings, they can be added to written correspondence or invoices and they can be added to parcels which are posted to customers. In this way, digital business cards can find themselves in a range of households or other businesses making the investment in the creation and printing of these well worth the initial outlay. It is often appropriate to hand over more than one card at a time to an individual in order for that person to pass on a card to contact that they might know.

Digital business cards, when properly used are a powerful marketing tool. However there is etiquette to using them properly and this can make the difference between a successful exchange and an unsuccessful one. All business cards (including digital business cards) must be professionally produced. Using a good quality card, and by commissioning the services of professional business card and brochure printers, businesses can develop superior digital business cards. This superiority instantly expresses a professionalism and attention to detail which is always important to investors and customers.

Although it is important the digital business cards are not generic and forgettable, it is also vital to remember that any design or colour scheme too off the wall may be off-putting for many clients. There are other ways to make digital business cards memorable; for instance using a textured card or having subtle details such as crimped edges or embossed print.

Using brochure printers to create professional-looking catalogues and pamphlets also helps convey an image of expertise and stability. Brochure printers are able to incorporate corporate logos, catch lines or mission statements onto promotional items such as digital business cards and leaflets or flyers. Since most professional brochure printers employ highly trained design experts, they are able to produce bespoke marketing items which comply with the often exacting standards of most companies.

This attention to detail ensures that brochure printers are often much more of a sound investment than any attempts to produce marketing items in-house. For instance, although digital business cards can be produced internally by those businesses which have the appropriate software and printing equipment, the specialised apparatus of professional brochure printers makes the cards that they produce so much more proficient products. Often, businesses do not have the capacity to create digital business cards and leaflets to the rigorous standards required in a highly competitive corporate and economic world. When often, many businesses are competing for clients in a dwindling customer pool, it is the small details such as their digital business cards or brochures which can secure sales or investments.

The author has worked in the print industry for over 30 years. Lyndon spent much of that time working in Australia, before returning to the UK several years ago where he worked as a print manager for a UK design agency. Lyndon writes for Minuteman Press UK; a print franchise organisation offering digital business cards and other printing requirements.


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