Custom Brochure Printing: Helpful Information on How to Customize Yours

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You should customize your brochures in a way that fits both your needs and your budget. Any printer you choose to print with, whether online or otherwise, should offer several options that can help you come close to that ideal brochure. Here are three specifications for custom brochure printing you should know you have a say to:

A. Folds

Choosing how your brochure will fold is connected to how you want to present and sequence your brochure’s information; so obviously, this means you need to decide what your brochure’s fold will be before you start with the design, or at least take it into consideration while you conceptualize your brochure’s design concept. Match your fold with your chosen concept and written content to make sure that you are able to communicate your message more effectively. The right fold should give your brochure a more fluid and understandable flow of information, at the very least.

Here are five of the most common brochure folds:

  1. Half fold. The brochure is literally folded in half, like a greeting card.

  2. Z Fold. The brochure has 3 panels; when you unfold it, the panels should naturally form the letter Z.

  3. Tri-fold. The brochure is folded into 3 panels; both outer panels fold inside. This is also called letter-fold, and is the most commonly seen brochure fold among these five.

  4. Accordion Fold. This is similar to the Z fold, only that this has 4 or more panels, literally forming a resemblance to an accordion.

  5. Roll Fold. This is similar to the tri-fold, only that this folds into 4 or more panels in a rolling direction.

For illustrations of custom brochure printing specs, just follow the link!

B. Sizes

You can also customize your brochure’s size. Printers would know what the popular sizes are since they’d frequently print in them, but the better ones can also accommodate certain custom size requests. Here are some of the most popular, unfolded brochure sizes:

  1. 5.5″ x 8.5″

  2. 8.5″ x 11″

  3. 8.5″ x 14″

  4. 11″ x 17″

  5. 11″ x 25.375″

C. Finishes

Aside from choosing whether to print your brochure on paper or card stock, you should also think about what coating or finish you want your brochure to have; matte and gloss finishes have their own set of pros and cons, as well as just leaving your brochure uncoated. Plus, are you going to have them tabbed, inserted into envelopes or just folded?

If this article strikes you as helpful but leaves you with so many questions, then we’ve fulfilled our purpose for writing it, which is to make you aware that there are at least a hundred ways for you to customize your brochure the way you want it! If you need more technical information to help you out, your printer may be able to help you; as for design considerations, it may be time for you to look at great examples of brochure design to get your creativity going!


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