What Can Microsoft Do For Smartphones?

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There are five major players in the US smartphone market including Blackberry, Apple, Google Android and Microsoft. Apple and Google currently lead the market jointly taking more than half of the market share between them. Microsoft have so far had an unsuccessful strategy for the mobile market so will Microsoft CEO Steve Ballmer’s recent unveiling of a new line of smartphones be a success and as a result, can Microsoft revolutionize smartphones?

Let’s start with one review which says that the Windows Phone 7 “can do almost everything the iPhone can”. Quite a bold opening statement! The reviewer was referring specifically to its gaming value. The games hub is very exciting especially for Xbox Live gamers as the device enables you to pull down your Xbox Live information and display your avatar within the games hub. (Incidentally, Microsoft favors its own Silverlight technology for video and animation and soon hopes to support Adobe’s Flash meaning that users play online games which is definitely one-upmanship to Apple!).In fact, “Live” is a much used term when describing this new smartphone – just look at the start screen with its large “live” tiles in real-time with constant “live” updates via the Web.

What you will notice first of all is the start screen with large “live” tiles in real-time with constant live updates via the Web. This is sure to be a hit with lovers of social networking who love constant up-to-the-minute information. It’s even been dubbed the “social smartphone” by some. It certainly uses a sophisticated operating system which is different from the current app-focused phones and it has a lot of attractive features and perks making the overall initial impression good.

WP7 supports Microsoft’s Word, Excel, and PowerPoint programs., as well as its corporate Exchange e-mail software, its free Skydrive service for home consumers, Bing Maps and Bing search. What Microsoft hopes will set them apart is its integration with the popular Xbox Live multiplayer game service. Also, its Zune music features. At the launch it was also announced that EA will soon have a variety of games such as a version of the Sims for the WP7. Microsoft favors its own Silverlight technology for video and animation and soon hopes to support Adobe’s Flash meaning that users play online games for example.

Some reviewers say that the Microsoft smartphone is thoughtfully made, with an “aggressively different, fresh approach” and will finally find its place in the smartphone arena. Some say that the Microsoft smartphone is a “well-done” product. However, whether it will revolutionize the market enough for Microsoft to finally break into the smartphone market with any force is yet to be seen. Ultimately, the consumer will be the judge. Those in the mobile marketing sector will be watching closely as it is important to know what their target audience is buying and using.

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