According to eMarketer 52% of all web traffic was derived from online videos in December of 2007. Marketing with online videos is six times more effective, yet less than 3% of marketing online is done with online videos. That means there is a huge opportunity for us.
I tell people all the time, “What would you rather pay attention to? A stationary billboard or a video where someone is talking to you?” They always answer that they would rather watch a video. If the video is done right, amazing things can happen, such as, building rapport with clients, having a sales piece that is selling 365 days a year, 24 hours a day and videos can establish you as the authority figure in your niche.
Being listed on page one of Google is not enough anymore. Why is this? If you are listed on page one of Google, and so is all your competition, what sets you apart from your competition. Sure the visitor can click on all the links, visit all the sites, call and get quotes to see who the cheapest company is. But in all reality, people do business with people they like, know and trust. If you add online videos into your internet marketing strategy, the videos are going to help you build rapport with customer and it’s going to set you apart from all your competitors. It helps the customer feel like they know you, as if you are their friend now. So what should these videos consist of? Here are 3 tips to get you started:
1. Feed the customer value. Don’t be shooting videos boasting about your company, products or services. The customer doesn’t care. Instead, offer them value. For example if you are a web designer, give them some tips to ask any web design company that will help them from getting ripped off by web designers.
2. Be yourself. Just because you are in front of the camera doesn’t mean you have to transform yourself into some sales representative that articulates every word perfectly and that delivers a monotonous “Clear Eyes for Dry Eyes” campaign. Remember, under normal circumstances someone either calls in to speak with you or stops by your company’s location. However you act there, do that in the videos.
3. Have a call to action. At the end of the video ask the person watching the video to do something. That may be visiting your website for a free report or free consultation or texting their name and email address to a certain number to enter into a drawing for a free iPad.
I hope this information has helped you to understand how adding online videos into your internet marketing strategy can really set you apart from your competitors and generate some valuable leads for your company. I would love to help you increase your visibility, generate more traffic and leads. Just TEXT your name and email address to 903.200.9933 to get a FREE Website Analysis and consultation or you can visit http://www.anewwaytomarket.com.