Social bookmarking has grown very popular online since the beginning of social media. Social bookmarking allows people to submit links that will be voted or rated by other viewers online. This is great for the marketer because they can use social bookmarking as a medium of not only being seen on the social site but being seen on search engines as well. You can use sites like digg.com, delicious.com and many others to rank high on particular search terms. This is where the true importance of keyword research becomes grand.
If you are looking to use social bookmarking as a way to rank on the search engines and to gain backlinks, then you will want to make sure that you rank relatively well on Google, Yahoo, and Bing. Notice that I said rank relatively well. It’s not necessary to always show up on Google’s front page or in the top three. As long as you are in the first three pages, you are going to get views. Don’t fall for all of the hype about Google and ranking high.
When you are searching for key terms for your campaign, all you need to know is the basics of finding the best keywords for these sites. Searching for the best keywords through keyword tools and other software that gurus are selling to you telling you how complicated keyword is.
All you really have to do is go to a search engine like Google or yahoo and do two things; use your creativity and think of keywords from the top of your head and place them in quotations to see the results of other sites that are using this same keyword phrase. This isn’t necessarily competition; it’s just a list of sites that have this keyword phrase in their site. You might notice all of the random sites with pages from conversations in Facebook or twitter, for example, and see the keywords or keyword phrases somewhere within the content. You basically see everything that the search engine’s spiders have picked up.
When doing this, you have to pay attention to the number of sites that occupy these keywords. This is where you have to understand the PR ranking of the social bookmarking site that you are trying to rank with. If you are dealing with a site that has a PR ranking of 7, for example, then you will rank pretty well with keywords that have 10,000 sites or under. However, if you are dealing with a social site that has PR rankings significantly lower than that, then you will want to pull keywords that have 1,000 sites and under. This is just a basic overview of what you can do to find keywords that will help you rank relatively high on the search engine. I understand that the accuracy of the keywords is not high because of the constant changes when it comes to search terms in the engines. However, despite this fact, I have been able to rank high in the search engines on particular search terms as you are able to do likewise.
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