What precisely is e-mail marketing? Emails can also be sent to potential clients, introducing new products and services that inspire to buy, or simply to encourage business. Fundamentally, it can be any email that companies send in the form of advertising. Of course, there are some different approaches to this type of marketing. For example emails are sent periodically to a company’s existing customers, thereby strengthening the relationship between them and encourage them to remain faithful to a particular product or service.
E-mail marketing replace all of these techniques like the traditional paper mail directly to customers, eliminating the process of writing, editing and sending periodic newsletter that takes time and shipping costs, greatly reducing the cost of marketing in general. This form of advertising can also substitute the payment of advertising space in a number of different magazines and newspapers, as it may be a more specific. Ads can be placed in emails that are sent by a third party and are in the form of flags on the sides often display the text sent or above it.
For small business and especially for those that are trying to keep up with online services, for these the email marketing is very helpful for example in favour of independent record stores. Through email marketing they can update information about new releases, performances in the stores and also encourage their existing customers and are targeting new ones, sending regular emails, even trying to promote their vinyl records to new customers and give information about store-only digital music downloading, promotional CDs. For the reason that the existence of the iTunes music store makes it very hard for them to stay in business as music can be easily obtained without customers ever leaving home.
Some stores provide the membership service that is another example of email advertising. Within seconds with just a click of the mouse thousands of customers are being directly advertised. At whatever time people sign up, the store starts sending promotional e-mails to them. It is faster and much better than the traditional mail inbox fliers that need time to be distributed. If the store without prior notice decides to have a sale, the e-mails can be sent anytime. They can contain coupons for discounts, monthly promotions or just introducing a new product or service. This is an outstanding way of directly communicating with the clients.
Email marketing is a preferred way for promoting products and services and the different approaches of this marketing practice makes it possible to reach a large number of existing or potential customers fast while at the same time spending less money to do so.