There are 3 fundamental rules to getting more traffic to your website and these same rules apply to most other aspects of running an online business…
Rule # 1) Take action. Reading about traffic techniques but not applying them will get you nowhere.
Rule # 2) Be persistent. Making itsy-bitsy efforts and then throwing your arms up in despair will get you nowhere either.
Rule # 3) Be patient. Rome wasn’t built in a day and all that…
Let’s take a closer look at each point…
1. TAKE ACTION:
Pick one or two traffic techniques that you think you can work with – and then work with them. Keep working with those techniques (and those techniques ONLY) until either (a) you’ve exhausted their potential (b) you’ve decided they don’t work for you or (c) you’re absolutely sick of them.
The point is, don’t try EVERY traffic technique willy-nilly. Focus on a few and do them well. Master them. When you’ve found a few that work for you, keep applying them. Over and over again.
The only way to be sure that a given technique works, is to test it. Find out which methods are sending you traffic — and find out whether that traffic is actually converting into sales or leads. Tools like Google Analytics or StatCounter will provide some clarity, but if you want to know what’s REALLy working, you need to use a dedicated ad tracking software or service.
2. BE PERSISTENT:
This is the single MOST important key to success online. Unless you’re a genius (or have a lot of money to throw at your business), then you’re just going to have to build your business from the ground up like the rest of us. It takes time, it takes pure, brute stubbornness. In short, it takes persistence.
3. BE PATIENT:
As you apply various traffic techniques, your flow of traffic will gradually grow. Don’t expect IMMEDIATE results to everything you do. The efforts you make today – the actions you take today – result in the traffic you’re getting next week, next month and next year. Dribs and drabs. Bits and pieces. Keep at it and it all adds up.
Time is important to search engines too. The longer your site is online, the more credibility it gains with regards to the search engines. Build up incoming links. Add or change content on your site (at least a little from time to time). Gradually, Google and co. will get to like you a little bit more and a little bit more.
If you’re not patient, then you’ll probably need to spend some money to get that traffic coming in fast. You can try the PPCs like Google AdWords, MS AdCenter, Facebook Ads and Yahoo! Search Marketing. You can run solo ads in relevant ezines. Just be sure of one thing: if you ARE paying for traffic, be sure to TEST the results.
You can also think about people on freelance sites to get backlinks to your site, write and submit articles for you, optimize your page for search engines, submit your sites to directories, add your pages to social bookmarking sites and more. (Take a look at projects that are already running on these sites for an idea of what’s available and at what cost)
Okay, listen, I think you can see that there’s no ‘magic bullet’ answer to the traffic question. There are no amazing ebooks or ‘push button’ software programs that are going to end your traffic concerns forever.
Just get out there and start trying things out. Before you know it, you’ll start seeing the results of your efforts.