If you have a local business but don’t think that you should have your own website, then perhaps it´s time for you to have a think again.
There are at least eleven ways that a local website can be a help for local businesses, to help them to dominate in their area for their trade or profession, please read this article in full to understand it.
1.More and more people are now looking for local services and products on the Internet, and the way that people are shopping has changed; now people are buying a lot of products online.
2.Because of this, a lot of local shops and stores have been closing down in major cities and towns all over the western world, and yet local businesses have not recognised their need to change the way that they offer their services.
3.Local advertising is not working anymore in the traditional way; people are not looking in Yellow Pages, or the local newspapers for services, and this can be proved by the fact that they have had to increase their prices, to make up for the loss of income that they have suffered.
4.Google and the other main search engines have been aware of this for some time, and they are now starting to present searchers on the Internet with local results first, which is good news for the local business owners.
5.This gives the local business an opportunity of a lifetime to finally compete with the large National companies in their own local area.
6.A lot of people nowadays like to look at a local website to see what the local business is offering, before they bother to telephone or visit the business, and ask for a price for their services.
7.This gives the local business the chance to put some local news and events on the website as well as special offers, they may be having from time to time, keeping local people coming back to the website, and it helps local business to build a relationship with their customers.
8.Once a business owner has formed this type of relationship, it is much easier to keep a customer, and in fact that customer will recommend your services, and you will get more new customers because of it.
9.It is not too difficult to get a local website to rank well in the local searches, if it is well optimised, and with a little effort and promotion it could even get onto the first page of Google in your local area.
10.A local website as well as a good listing on Google places (formally Google maps) could help you to be the most profitable local business, in your trade and area, as well as the most popular one too.
11.I know that you are thinking “how am I going to do this” and “I know nothing about the internet” as well as “I´m too busy with my business”, the good news is that you don´t have to, there are a lot of companies and Internet marketers offering this type of service out there, but you will need to know that they do know how to do it properly.
By now you should be able to see the importance of owning alocal website for your business, and how it can help your local business to dominate in your area for your trade or profession.
If you found this article informative and interesting, please feel free to share it with anyone that you feel it could help.
To your success,
Wolfgang Bloomfield is a full time internet marketer, and he has studied SEO in detail, as this is what makes or breaks any business that is using the Internet. Find out more about how he can help you with your local business by visiting his website.