In any kind of promotion event whether it is indoor brand promotion or outdoor campaign promotion, best return on investment is the main factor that we have to keep in mind before assigning actual budget for any kind of business event or advertising campaign. We need to sort out budget for every thing that we are going to use in any event or campaign. Things like participation cost, tool pricing or display stands pricing that we are going to use, people for managing event and other small transportation and maintenance cost. Different platforms have different way which you need to choose to promote your business or brand. It also depends that whether event will target international audience or just local audience according to your business criteria. You can choose the platform according to your brand circulation plan and product exploration scenario. Trade show fair is also popular platform for business promotion and circulation. If you have the trick and tips to get maximum benefits from it then you can get best return otherwise participation cost of this kind of event will kill your confidence. In my next paragraph, I want to share some ideas and displaystands which can get you maximum return.
When it comes to trade show fair, there are thousands of business may be offering the same kind of products like yours. In this case it is very important to make your business stand out among those and you must have those unique factors which differentiate your business representation from others. You must have unique tools and methods to combine those tools to create visual image of your stall in mind of the people who visit your stall. You must use certain kind of displays which can reduce your effort and save your time as well. If I give simple example for this, you can distribute your brochures with your own hands or you can display your company brochure with stylist brochure stands at front of your booth which forces people automatically to look at your brochures or catalogues. This way you can choose specific display stands for different purpose of participation. Let’s discuss about these purpose and the correct displaystands which you can use to fulfill the requirement of that purpose.
First Impression is the best impression
Just participation in trade show fair is not enough for business promotion and circulation. As I have said your booth must stand out from others. The design of your trade show booth must be attractive and eye catching. It should match with your business theme and your business logo. There are large range of displays are available in the market.
Creating visual Image of your Brand
Once people visit your store it is important to leave image of your brand in their mind and to create a perfect image you must have display system which can show off your brand logo. Large pop up displays combination with other displays like advertising counter and roll up display can achieve this goal.
Indirect marketing of your products through catalogue and brochure distribution
As I have said before it is good to distribute your company catalogue, magazines, and brochures to your visitors. This way you can convert your participation to mouth advertising and indirectly spread the information about your products and services through pamphlet distributions. You can also use leaflet holders and magazine racks to show off your brochures or catalogues. If you follow all above things correctly then you will surely get best return on investment from these kinds of business events and exhibitions.