Wednesday, December 13

How Pet Writers Can Promote Their Portfolio to Publishers

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For those wondering how pet writers can effectively promote their work to publishers, they may be facing a particularly tricky conundrum: The quest to find the ideal fit between the two passions of pets and writing. Both are highly competitive, in a sense, since millions of people worldwide clearly enjoy domesticated animals and penning written works.

The challenge, then, is to combine the two pursuits into a profitable, enjoyable stream of content becoming revenue. With the proliferation of pet-related websites, trade journals, magazines, blogs, and other outlets, a market does exist for the type of writing. Mastering how pet writers can effectively promote their work to publishers, though, may take a little more than simply choosing a strong sequence of words.

Quality Content

Just as with any writer seeking an audience, a publisher is not going to be interested in sub-standard work or paltry pieces without virtue of impact or cleverness. The publisher is trying to attract readers by promoting fantastic articles and other features; without the overwhelming presence of sheer quality, why would any publisher want to pay for a literary item? Even for hobbyist or niche-market writers with a specific market in mind, the quality of the work will still stand as a more prominent factor than the subject of its contents. Familiarity with a topic will not be worth anything if it cannot be effectively conveyed through the writing.

Distinctive Uniqueness

Publishers have to peruse countless inquiries, cover letters, and other communication throughout the performance of their role in determining the content of their publication. Many submissions get into the slush pile only to eventually end up getting thrown out because the content left no distinctively powerful impression. In order to even just get noticed, much less critiqued, a writer needs to maintain uniqueness. For a pet writer, this may mean using pet-themed graphics on stationery submitted to the publisher address, or a leopard-print theme on the web-based portfolio. Whatever creative ideas are utilized, the important point is to meet the standards the publisher makes clear while finding room for innovative ways to become set apart from competition before the first word is ever read.

Personal Involvement

Perhaps the most crucial aspect of how pet writers can effectively promote their work to publishers it to prove beyond any doubt that they are personally invested in the topic. If the subject matter is reptile’s, then does the author’s profile picture have a snake in it? Does his or her Twitter feed feature links to gecko-related articles? Are there photos on Facebook of the most beloved snakes in the home? Does the content show obvious first-hand knowledge? The great benefit of personal involvement is that in flaunting it, rather than hiding it, this aspect will also tie in to providing higher-quality content in addition to enhancing a distinctive uniqueness.

No matter which tips are followed on how pet writers can effectively promote their work to publishers, at the end of the writing day it is still a niche market like any other; that is not said to detract from its specialty, but rather reinforce the truths that the writer/publisher dynamic is a dog-eat-dog world (pun intended) and can be very challenging regardless of professional or pet experience. At least with pets-related writing, there is some warm, furry-friend companionship to provide comfort in case of rejection letters.


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