Are you one of those people who have desired to start your personal clothing company? It is not as tough as you believe it to be. There are some things which are required for this. Check them out.
- An apt logo
- Some talent in design for making graphics and creative concepts.
- A exclusive and plain supplier for the clothes apparel supplier
- A basic screen printer
- A catalogue for displaying your products to the potential buyers
- Talent for promoting and selling.
Now the question is which of these are most important. You may say it is obviously talent of designing. This is in fact not true as when you step outside you will find the top designers coming up with the most ordinary designs. I sometimes feel that pencil wielding Chimpanzees may be able to create much better designs.
In my mind the last point is the most important aspect of starting your own clothing business. In fact it is possible to develop a complete range of fashion line with beautiful clothing, if you are able to promote it and no one will really see the designs. The fact is that if you don’t have a bag full of out of the world clothing designs, you will have to ask yourself the two questions mentioned below.
Am I able to sell?
What this basically means is that do I have the ability to hit the market with my catalogue and walk confidently into all the clothing boutique stores in my area? I will also need to bother the buyers of the retail clothing store buyers so that they will be ready to spare some of their precious time for me at the Magic Clothing Convention? I will also need confidence to make a proficient presentation to a Nordstrom buyer.
Am I able to promote?
I will need the creative viral or concepts of guerilla marketing to kick start my new label. Do I have the ability to do that?
In case your answer to both of the questions mentioned above are no, you will require some assistance. To begin with you have to find a person who is passionate about fashion and is also extremely outgoing, good on the phone and of a really aggressive nature. In fact it will not harm you if your sales representative is hot.
I know it does sound horrible, as it is all about equal opportunity business, but despite that when you enter the real world that is the fashion world, you may have to do more. I wish you the best with your new clothing business and label!