With the intention to retain current employees and attract future prospective ones, companies started following a new trend which was known as corporate casual dress, some years back. Apart from the most important reason mentioned in the above sentence there are several other reasons for this trend. It helps in increasing the morale of co-workers in an organisation as well increases productivity among employees. It also has perceived benefits along with being a very good way of increasing awareness about the company.
Company policy for corporate casual dress can also appeal to employees for several reasons. Without the discomfort of wearing very formal clothes, employees enjoy wearing casual dresses, which keeps them less stressed and also help them in getting work done more efficiently. Also the relationship between colleagues and managers has been found to increase with increased casualness in dressing style. Overall, according to a survey conducted in various companies, employees have a better appreciation for corporate casual dressing and it makes everyone a bit more comfortable working with each other.
The liking towards casual corporate apparel has several reasons to it. Increased casual apparel has been found to have a direct relationship with the morale of employees as well as productivity within the organisation. There are several companies who have reviewed their dress policy and introduced casual corporate dressing. Some companies even allow casual dressing every day. There is another purpose for allowing corporate casual dress; it helps as a promotional product. Companies can help in promoting business and develop a completely new product line for the promotion of their businesses apart from letting their employees dress casually.
Corporate casual dress can be found in the market in various different categories. In fact, for every level of casual dress an equivalent corporate dress can be found. Items such as vest, ties/oxfords, blazers, sweaters, denims and turtlenecks can be acceptable for business causal or more official boardroom style clothing. For more relaxed environments you have apparel such as denims, sweaters, golf shirts as well as vests. Other choices such as for dress down casual you have items such as sweaters, denims and tees. Therefore there is a large range of corporate apparel available for different situations and choice range.
In a nutshell, having a corporate casual dress policy is a brilliant way of keeping your employees happy and stress free, resulting in greater efficiency, satisfaction and overall productivity which can help further increase awareness about the business.