Wednesday, December 13

Bloom Avenue Declares That Valentine’s Day Is Not For Lovers

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Well, not JUST for lovers.  Valentine’s Day is actually an excellent opportunity to celebrate all the people who make your life better.  When else do people celebrate those they love? Bloom Avenue, the social flower company, wants everyone to remember that Valentine’s gifts are not just for significant others and even the smallest gesture can make someone’s year.

Frankly, not everyone is in a relationship.  Not everyone loves red satin dresses and fancy dinners.  But everyone loves someone – and we all love feeling appreciated.

Kevin Hall, president of Bloom Avenue, is unhappy with the loudest messages that resonate around Valentine’s Day – often risqué and narrowly focused on couples.  In response, Bloom Avenue has been on a social mission to recast Valentine’s Day as an occasion to celebrate anyone you love, including parents, kids and best friends.

“Growing up, Valentine’s Day was a special occasion in my household and I remember my parents telling me why they loved me,” says Hall.  “I want people everywhere to revel in the warm feeling that they are appreciated.  It’s NOT just for lovers.”

While the nightly news indicates that there is currently a shortage of love in the world, Bloom Avenue wants to erase that misconception and illustrate that love still makes the world go ‘round. 

Bloom Avenue shares 5 simple ways to show your love on Valentine’s Day:

  • Slip a note into your kids’ lunch bag, telling them why they are special.

  • Go around the dinner table, asking everyone to state one person they love and why.

  • Bring your best friend a piping hot cup of coffee with a note on the sleeve about their finest traits.

  • Send your mom or dad a picture of the two of you when you were a kid; celebrating the longtime memories that you share.

  • Take your favorite colleague out to lunch; thanking him or her for all the support through late work hours and stressful deadlines.

“Our vision is that Valentine’s Day this year and for years to come evolves into a creative celebration of love in the broadest sense of the word,” adds Hall.  “Whether you give a vibrant bouquet, silly stuffed monkey or savory gift basket, every woman, man or child should be celebrated for the love they bring into your life.”

Bloom Avenue is focused on making people feel appreciated every day of the year, specializing in unique and alternative flower bouquets and gifts.  See their Top 5 Unique Valentine’s Day Bouquets here:, which includes a Zen Planter, Iris Fantasy and Opulent Orchids.

Bloom Avenue has already been spreading the love through Facebook ( and Twitter (@bloomavenue), offering the opportunity to win bouquets for loved ones.  People across the U.S. have won decadent flowers for their moms, best friends and others who impact their lives.  Sign up today – more bouquets are available and there are special deals and discounts for fans and followers.  For more information on Bloom Avenue, visit


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