Awareness is the key in social media marketing, and if you know how to make the most out of your available resources, success is in your future. Social networking sites may not be able to display your inventory or serve as order forms for your customers, but they are effective means of communicating with your clients.
Building awareness can take many forms such as email marketing, but its main purpose is establishing your business’ name, and letting people know that you have the products or services they are looking for. As soon as you capture their attention, you need to get their interest with offers they can’t resist and reasons why they should choose you over other competitors. Advertising your products in different social networking sites can trigger your customers’ desires, but in order to fully satisfy what they want you need to make sure that your website is streamlined, optimized and organized. Make sure that your web designinterface makes it easier for them to look for what they need.
Below are a few effective steps for social media marketing:
Step 1: Communication is the key
As an entrepreneur, it is very important that you learn how to differentiate communicating and selling from day one. You don’t just sell your products; you also listen and help your customers with their needs. Advertising via social networking sites is more than just catchy taglines or colorful banners; it is also about building relationships with your audience. Once you are able to acquire this trust, sales will follow.
Take note that social media can be compared to a cocktail party. You are there to socialize, mingle and build your credibility. Always remember that you can hand out your business card without really trying to sell anything. If they are impressed with your capabilities and knowledge, they will contact you personally.
Step 2: Start your own blog
As a consumer yourself, you should know that people are more comfortable purchasing products from businesses/entities that they know and trust. Starting your own blog will make it easier for you to build your credibility.
Step three: Lurk
While working on your blog set up your social media accounts at the same time and start lurking. Just like in a cocktail party, you need to listen carefully first before joining in the conversation.
Step four: Join in conversations you can relate to
Content is the key in making your blog a success and to keep your visitors coming back for more, you need to make sure that what you put in it is interesting and will encourage your audience to participate. It is also very important that you include posts that could possibly answer their questions. Make sure that they are engaging, insightful and humorous because this can directly affect the branding and information of your online shop.
Although a lot of online merchants still find social media marketing uncomfortable and foreign to them, you should defy this trend and use it to your advantage. As long as exert the effort and follow these basic guidelines, you can effectively communicate with your audience and should see your sales sky rocket.