One of the highest used words in Internet marketing is “keyword research”. When I first decided to jump in Internet marketing to earn money on the Internet, I had no idea what is a “keyword” and struggled to make a sense out of it. After I was beginning to understand the keyword, the word “research” was knocking my attention. After I began to understand the process of research, I was absolutely horrified. The process involved with the keyword research is so tedious! Why on earth I should go through all that! And alike most of the newbies I tried to ignore it.
It took me a year of fruitless struggle to Internet marketing before I came to understand fully the importance of Keywords in Internet marketing to earn money on Internet. Now I am fully aware that keyword is the key to determine success to earn money on Internet or failure to earn money on Internet.
A keyword is simply a word phrase. It is used to get specific information about any specific issue from search engines. If I want to know about Polar penguin behavior, I would open any search engine home page and type “polar penguin behavior” in the search box. Now we can say the phrase “polar penguin behavior” a keyword.
In Internet marketing to earn money on Internet, only thing a marketer can market is his content. The content might be his product or he can market other product through his content. He can prepare a good content and upload to website or blog, but how on earth he will ensure that the people who are searching the exact info of his content can get the info! how he will ensure that his content is viewed by many people and his product is bought as a result! If nobody reads his content there is no chance of purchase his product and no chance to earn money on Internet. Here comes the role of search engines.
Search engines keep a database base of all the information and contents and made a system that any body searches for any specific information typing a keyword or search phrase in their search box, the most relevant information relating that search phrase comes at the top. And that is the precise service of any search engines. They had to build a strong database of possibly every issues on earth and heaven. The daunting task is not possible alone for any search engine. They only can index any informative content from any source to their database. So if anybody prepare a good informative content, he can ensure that his content will be viewed by people who need it to be viewed just by getting his content indexed by search engine.
The search engines forward the content to the viewers depending the viewer’s search term and relevancy of that search term. That is why keywords of the content is so important. So if any body want that his content be indexed and viewed by many he must determine relative keywords for his content. And without keyword research it is not possible.
Prime object of keyword research is to determined a profitable search phrase. A profitable search phrase is the phrase people use over and over again for finding a certain issue. A profitable keyword is that search term which is not only highly searched but also less competitive. A profitable keyword is such a search phrase that people highly use to buy a certain thing or service. To determine so a wide criteria, there is no way to find a profitable keyword to earn money on Internet other than to carry out a comprehensive keyword research, whatever the cost.