Many companies have understood that having a website is part of doing business in the twenty second century. What many companies have not understood yet is that having a website is no longer a necessity. When there is a website and nobody is looking at it there is not much use to even having one.
A website means business when it is used as a marketing tool. And when the website and the web system is part of the marketing mix of the company. Websites should sell products or services or provide enough information for a potential customer to pick up the phone or their keyboard and contact the company for an order or more information.
Many companies are still missing the boat. They have a website or even an online shop but their conversion rates are low or even not cost effective.
This is where a professional online marketer can boost the business. Online marketers now-a-days work in two ways, either they hire themselves to the company to take the online marketing part out of their hands, or they sell theit knowledge through lectures or courses.
Investing in a website is not a enough, investing in online marketing is a must if profitable conversion rates are the objective. Online marketers can set up profitable google adwords campaigns and will boost traffic though social media networks.