Public relations works behind the scenes, but the pivotal role played by PR management agency on Branding is enormous. Since PR creates interest among the general audience, and specifically because it is working offstage, it is as important a part of the Branding process as can be thought of. Moreover, PR is the least expensive component in a sophisticated branding architecture.
Public relations is all about information and their delivery in the best possible form and at the right time. However, this is not the only role of PR management agency. In correlation with Branding, the key objective of public relations must always be to create a feeling in the mind of the target audience for which the message is being targeted. If Branding is about creating an identity for a product, service, or company or individual, public relations’ contribution to Branding is about making that identity likable for the public–specifically, the target audience for which the message is intended. A PR management agency takes care of all aspects in a strategic way.
The kind of feeling most PR management agency aspires to create is a positive one. But the intention is vastly more complex than that: As a matter of fact, PR seeks to create and maintain a consistent feeling of awareness, faith, consistency, and assurance with the targeted public. On one hand, advertising is about getting the public’s attention, whereas public relations is about delivering the message once the attention has been commanded. When target audience expresses an opinion about a product, service or a company, initially they’ll say they like or don’t like it, without giving an further explanation. However, if they are given specific questions about their opinions, the effects of public relations become clear. When products are depicted by personality traits or attributes by the target audience it clearly reflects that public relations, is in conjunction with advertising and marketing, has played its role. But because the public is naturally wary of advertising and marketing, and because those disciplines are considerably more visible than PR, it is possible that PR management agency makes the deepest, impact on the public’s mind.