Small business online advertising
Until recently, online advertising and marketing and marketing were something the big firms did. Local business didn’t see a requirement for internet publicity, but the times have changed. But now, searches for local businesses or Small firms have replaced the white and the yellow pages. Today, if your local or local company is not found on page one of a Local Search Engine (SERP), your local corporation may not survive.
The purpose of this article is to show some of the options on hand to small firm and small firms for marketing or campaigning online on the internet. This piece of writing will address sections on; video infomercials, classified ad posting, setting up a Google Places account, producing a website and optimizing it for page one result on a SERP, and harnessing the power of the Social Networks.
Paid Ad Postings
Free and paid classified ads posting can be very productive if done right or a total waste of time and money if not executed in a marketing friendly way. The two most popular free classified ad sites are Craig’s List and Backpage. Both of these sites will allow text and graphic advertisements. Because the majority of local establishment or local business owners do not have an understanding of the html language compulsory to produce visually appealing ads, the majority of the advertisements are very boring text advertisements. The sad part of this process is that often, the words in the ads are very spider friendly, resulting in a page one SERP which should be great, intelligence because when opened by the searcher they are presented with boring text, and they immediately leave the page. Instead of painstakingly reading these text ads the possibly spending customer says to heck with it and goes to the next SERP result without ever finding out what you were advertising; a tragedy! These ads infrequently have much if any marketing and advertising principles enclosed within them such as clickable links to more information! This means that these ads are not likely to convert into sales. Those potential prospects at once leave without even finding out what was there. If classified ads are correctly placed, there is no uncertainty that they can and do produce a significant amount of traffic. It is important to make your ad stand out by creating good looking graphic ads with advertising principles embedded into the ads, as well as a call to action and a hyperlink to the owner’s site, or lead capture or squeeze page.
Videos are another Search Engine
Did you know that YouTube is a very dominant publicity venue? Video watching is a passion for many. Video is one of the best methods for small companies and small businesses to show their advertising and marketing message. Although YouTube is the largest and most well-liked video site, it is by far not the only video posting site, there are scores of them; and video can be hosted on your own sit or any other hosting site. Video posting sites are influential, as you can make a video infomercial in minutes and straight away have it sending your special message 24/7. The influential video tools and posting options today equal or exceed the power of high impact television advertisings. It is likely to create a clickable good looking graphic ad for Craig’s list or Backpage which bring people off of those sites to a video running on your own website, complete with all of the available advertising and marketing principles in place! In this way you are on a page that you control, there are no YouTube competing videos, and you can have a lead capture form and other advertising material on that site. A typical Faux clickable ad (embedded code is not allowed on Craig’s list or Backpage advertisements) can be had for about $500 and it can be used over and over again. If you do not have a place to host the webpage for the video, hosting can be found in the price range of $25 per month.
Producing a Small Business Optimized Webpage
SERP optimized web pages are very dominant, as they drive traffic to your website for free 24/7. This process involves the selection and securing of a marketable URL or domain, developing a page or mini site and optimizing it to be found for specific search terms on the internet. Consultants can advertise properly selected high volume competitive keywords to land on page one of the SERP, which results in multiple consistent traffic to your website. Please be reminded, that you can optimize your website for a few as one keyword string. Some local business and local business proprietors choose to start with a few keywords phrases, and augment the number of keyword campaigns as their sales intensify.
Google Places is the New Small Business SEO
Google is pushing its Google Places marketing to the extent of pushing some preceding page one SEO keyword phrases to page two in preference to Google Places listings. Setting up your Google places account is so important that I advise you to seek qualified guidance; it will result in financial rewards to you. Google places is so powerful that it can and will push SERP page one results over to SERP page two results; a death trap. When your teardrop Google Places icon happens on page one of Google, just listen for the sound of the cash register.
Social Networking Yields Local Business Profit
Social media advertising to build local friends is fast becoming a mainstream necessity for small business owners. Savvy businesses advertise their Facebook and Twitter links to attract more loyal customers. Social media is the new WEB 2.0, and it is going to overtake all other advertising venues on the internet. This topic is so huge, that we just cannot cover it in this article. We will have several more articles on this subject to prepare you for the advertising venue of the future.