You can easily drive massive traffic to your website and maximise your Google Adsense earnings each and every month by taking advantage of backlinks that target traffic from the search engines. Basically, link building makes it possible for the search engines to effortlessly find your website or article when a user searches a key phrase in the search engines, driving traffic to your web page.
When your web page has several incoming and outgoing links, the more chance it has to obtain a high page rank in the search engines. A better page ranking means an increased traffic that will boost your Google Adsense income.
But, linking for the sake of just linking to drive traffic to your web site and boost your page rank won’t get you far. The simple presence of incoming and outgoing links alone does not ensure increased traffic or even a worthy page ranking in the search engines. The truth is that getting the wrong kind of outgoing link can get your site in trouble with the search engines; the search engines will drive traffic away from your site by lowering your page ranking.
Once you link to a site you are basically giving that site your endorsement. You are saying to the search engines that you trust that site to have valuable content, is knowledgeable on the particular subject and is one with which you are proud to link. So, if the website you link to is judged as mediocre by the search engines, and you link to it to just easily to create links, you have just damaged the standing of your website. The search engines will punish you for that poor link and group your site with low quality content; your traffic will be lessened.
However, the search engines will not punish websites that have sub standard sites linking to them as internet sites have no say over who links to them. While reviewing the websites, the search engines will instead use numerous criteria to judge web pages; you will get traffic to your website based on these criteria, not on poor links.
Quality is always far superior than quantity, and it is no different on the web as it is in life. Traffic to your web page is reliant on the web pages to which you link. Therefore, do not link to inferior sites that will lessen your traffic. Note, mediocre websites are sites with low quality subject matter; they are not budding websites.
Things to stay away from when linking
You should in no way link to a site that has no significance to the page from the original link. Specifically, if you have a page that is basically about the health benefits of tomatoes, don’t link to a website about filing your tax returns, trying to fool the search engines! It won’t work.
Also, don’t link to other websites you may own unless the content is relevant to the link. Having three different websites and linking to them without relevancy will get all three sites penalized by the search engines.
When building links you should always keep your readers’ best interest in mind. Outgoing links are supposed to improve the readers’ enjoyment of your site, as one that not only has valuable content, but also one that refers useful content through its outgoing links.
Don’t place a lot of links on a web page. Too many links send a signal to the search engines that you do not have too much substance to offer your site visitors and that will make you look like a spammer. Besides, you don’t want to create too many avenues from which your site visitors can leave your site, particularly if your site is commercial.
Don’t try to con the search engines by creating veiled links that are the same color as the background. The search engines will bar your site for this conduct.
Must I link to a site that does not return the goodwill?
The answer is yes, provided that the site is related to your subject matter and is also credible. Linking to a relevant, credible site without it linking back does help to get your web site optimized by the search engines. By creating great content over time and building a reputation, highly regarded sites may very well link to you in the end. Learn by heart that the more established site also fears the link with lesser recognized sites. But, if you write great articles for your new site, a well-known site may very well link to you right out the gate. So, remember the vital role great articles play in driving traffic to your site.
Must I use a link exchanging program?
There are many highly regarded link exchanges and link building sites you may join that helps to increase traffic to your site. You can do a Google search on link building software that you can consider using.
How to get free links:
* Article Directories
* Search Engines
* Relevant Forums
* Theme-based Hubs
* Social Bookmarking Sites
* Social Marketing Sites
Using link building to drive traffic to your site is easy if you understand how the scheme works. In time, and with hard work and effort, you will see your web traffic start to snowball with the reliable links you have built and swapped.