No matter where you are, your small business has a good chance of surviving if you know a little about the special times when you could up your sales tremendously. Though there are some areas with little to nothing to offer in the way of travel and tourism, most areas have something that draw people into the area. These are the times when you can make the most of those traveling near you so that you can make more sales and make an impression on those that may be back in the area again. Use what you can find out in your community to your advantage.
Even in the small town of 2000 in which I was born, there is a specific time of the year when travel and tourism plays a part in how a small business will succeed. Each year they have a festival in the fall that brings in 10,000 or more people into this tiny area. Not only does this travel and tourism do very well for those that set up shop at the festival, it does well for each of the small businesses that these people are going to see on the way in, on the way out, and around where they are staying.
Chances are good that travel and tourism can do you some good no matter where you live as well. What you have to do is to know when the large events are going to take place. Even in the smaller cities there are always things going on. These are the times when you may have to adjust when you are open, what types of sales you are going to have, and where you are going to do the most advertising. If you can advertise near or in these travel and tourism events, you can bring in all types of new customers.
You may wonder how you can find out about travel and tourism events. It is not as hard as you think if you know how to make a few phone calls and to whom you should make those calls to. If you have a Chamber of Commerce in your area, which most have, you can see if they can offer up some events for you that are known to do well for travel and tourism in your area. If you are not a member, sign up. That can mean you get that type of information without having to ask for it.
You can also make some calls to ask about travel and tourism events with those places that are most likely to have such events. If you have a large museum in your area, you are probably aware that they have all types of events. Information on them can really be valuable to you. You can also see what comes in the way of large parades and celebrations each year. Anything that draws people together in the downtown area, or pulls people in from different locations are the best times to make big strides in your business. Just do the research and reap the rewards.