Is your website generating leads for you? There are new technologies being invented every day, so it becomes important for you to incorporate this technology into your business with a new approach. The internet is currently the best medium within which to improve your business – it offers the best outcome for the least cost. It is important for you to have an attractive website to channel traffic to. Without this, traffic generation efforts will lapse on the back end of the process. You have to work on effective email marketing to promote your products and services and to generate that traffic. The advantage you get with attractive web design and great email marketing and social media marketing is new prospects for your business that first find out about you, and then get to know and trust your business through your informative and professional-looking site.
There are lots of companies that specialize in web design. You can use these companies to build you a site from scratch, purchase a ready-made site from a template or create a website of your own through easy website software like Adobe Dreamweaver. Before you start creating a web site, however, you should know the real purpose of having one. All you have to do to make a site is to do some research on the internet; do your homework and gain valuable information about creating websites. Once you understand the principles of the website, you will be able to create a web design for yourself. It is good if you have new ideas that could make your website more effective and attractive than your competition.
A good web design will attract customers and valuable prospects for your business that could increase your potential earnings. Once the website is in place, you can send traffic to it and monitor your conversion rate – the rate at which visitors convert into leads or customers. This can be accomplished with, among other things, email marketing and social media marketing. Let’s look at the importance and effects of these two methods in generating this traffic.
Email marketingis a very cost-effective way to increase your customer traffic. This is done by sending emails to the customers that will take them to your website. This costs little to design and even less to send out. You can use an email client such as MailChimp, Constant Contact or iContact, among others, to send the emails to ensure they arrive at their destination. Alternatively, you can work with an expert in email marketing who will ensure that your message is on point, your emails are optimized for conversion and social promotion and that the design is professional and warm.
The main advantage of email marketing is that it reaches the customer immediately after you send it. If you keep sending regular mails to your customers, providing them with useful information, it will increase the probability of them buying your products or services again in the future. You can email them specials, or send them e-cards for birthdays, new years, and other holidays. This will build trust and a good relationship. Among the functions of email campaigns are that you can keep track of how many emails were checked by customers and how many were ignored, track how many were forwarded to friends, and track how many customers came back to your site. These will all help you in knowing the interest of customers on your services.
The other method of reaching customers easily and quickly is through social media networking. Nowadays everybody has an account on Facebook, LinkedIn, Twitter, and/or other social community sites. You can have any number of likes or followers in them; it can bring a few prospects if not more to help your business going.
Karen Barney wrote this article for inSegment. She is recommending inSegment’s Internet marketing, Online Marketing, and Email Marketing services for those who are in interest.