10 Ways Web Site Text Can Impact Your Reader'sthe Appearance of Your Web Site Text Can Actually Increase or Decrease Your Sales. The Size, Font,

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The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader’s buying decision. Below are ten points to consider when typing text on your web site. 

1. Easy To Read- You want to make it easy for your visitors to read your text. You don’t want to use a light 
colored text like yellow on a white background and you don’t want to use dark blue text on a black back- 
ground. 

2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want 
to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that 
would put you in a mood to buy your product. 

3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more 
noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the 
reader into the rest of your ad copy. 

4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For 
instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color 
changing, etc. 

5. Sizing It Up- You don’t want to use text that is too small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can’t read 
it, it’s too small. 

6. Don’t Use All CAPS!- You don’t want to use all capital letters in your ad copy. It looks unprofessional 
and is hard to read. You may want to use all CAPS in your headlines to offset it. 

7. Font Properly- You want to use a text font that relates to the product or services your selling. You 
don’t want to use a comic type font when your selling business books. 

8. Spacing Out- It’s important to use spaces properly when typing your text. You should indent and bullet 
key benefits your product or service will give the reader. Your headlines, subheadings, sentences and 
paragraphs should be consistently spaced throughout your web site. 

9. I Need Sunglasses- Don’t use all bright text colors and backgrounds on your web site. It will make your 
text hard to read and actually bother your readers’ eyes to the point they just decide to leave your site. 

10. Check The Readability- It’s important to check your spelling and grammar before you upload your 
web page. When writing an ad copy you’re allowed to break some of those grammar rules to get your point 
across. 

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