Perrier, Evian, Poland Springs – it’s hard to imagine how the world ever got by without bottled water now. Not long ago, before the US became the biggest market in the world for it, American businessmen looked at the way bottled water caught on in Europe in disbelief. Who on earth would pay good money for something they could get on tap for free, they thought. The market certainly proved them wrong. No trendy person of today would be caught without a bottle of water they paid good money for. To be able to tell the difference between one kind of bottled water and another is considered a sign that you’re with it. But as the market has proven time and again, once business interests try to wedge a market open with a patently useless product, they are sure to try to take the market for all it’s worth with further strange inventions. One kind of product that no one used to take seriously at first when it appeared 10 years ago but that’s making significant strides forward in the market today is superoxygenated water. It’s the next fad to hit your bottle of water. It’s available at literally dozens of websites all over even if it’s been roundly debunked as an absolute waste of money. But it’s popular.
How do you oxygenate water anyway? You do it the same way you carbonate fizzy water – you introduce the gas at high pressure. That way, you could get in about six times as much oxygen into water as there is naturally. When you drink it, it goes into your tummy, and people imagine that this must enter their bloodstream and do them a lot of good. How could it possibly do them any more good than taking in a couple extra breaths of fresh air? The most oxygen you could can pressurize into a bottle of water that’s oxygenated is about 40 mg. You could easily get three times as much taking in one breath of air.
When it comes to bottled water, people have an unlimited appetite for pseudoscience. One brand of oxygenated water claims that it uses special stabilized oxygen; another brand claims to sell water made of extra large molecules that can hold extra electrons. Some water is sold online claiming to have a fictitious Vitamin O that’s “electrically activated”.
As long as there are people willing to put their money down for straws to clutch to in the health area, there will always be strange claims made in the name of science, all in pursuit of parting you from your dollars.