If your marketing activity doesn’t include postcards, you’re overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program…
Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers …and just about any other type of sales activity a business wants.
2. Designing Postcards is Simple and Uncomplicated
Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.
3. Printing Postcards is Easy and Inexpensive
You can print postcards with your own computer for about 1 or 2 cents each …or have them printed professionally for about 4 to 8 cents each.
4. There’s a Special Low Postage Rate for Postcards
You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your postcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.
5. Postcards Nearly Always Get Read
Because postcards are delivered “ready to read”, almost everybody will read it – even people who usually throw out other types of direct mail without opening it.
6. Postcards Produce Fast Results
Because postcards are simple and easy to use – they produce results fast. You can mail postcards within a few days of deciding to use them …and you’ll start getting sales activity 2 or 3 days later.