The phrase “Local Marketing Wimbledon” is something local business owners in SW19 should become familiar with if they want to get ahead of their competition in the area.
Businesses of all types and scopes are just starting to become aware that the internet and smartphones are revolutionising marketing. It has been transformed into a mostly digital discipline, which is rapidly replacing traditional advertising methods such as newspaper ads, printed directories like the Yellow Pages, direct mail coupons and flyers for a growing number of businesses, regardless of whether their markets are local, regional, national or global.
Consumers now rely on the internet and mobile media and this is driving businesses to learn how to take advantage of these new platforms. Almost all consumers (97%) now use online media when searching for products and services. The old misconception that it is only kids that use these technologies is false – for example, the fastest growing demographic on Facebook in 2010 was females over the age of 35.
Marketing has shifted form a one-way broadcast to a multi-point conversation. The internet allows businesses in Wimbledon to connect with their existing and potential customers on their turf. Referrals, word of mouth and customer experiences are all shared on the internet, making it vitally important. Facebook alone has over 25 million active users in the UK and in 2010 accounted for 50% of all the UK’s mobile internet traffic. Think about what you may be missing by not being there.
Only a small percentage of small businesses have invested any time or effort in internet marketing. Those businesses in competitive markets would benefit from developing a good online marketing strategy to get them established among the early adopters. For most businesses the formula for success starts with online visibility and traffic. There is no point having a website if potential clients can’t find it. Local businesses need to get out there and get found on the internet.
Local marketing ideas would include Google Places, local online directories, and social media marketing platforms such as Facebook, Twitter and YouTube. Use these platforms to listen to customers and what they’re saying then engage with them on their turf. Connect through the social media networks, start a conversation and this will eventually lead to a business relationship. Continue the conversation, follow up and keep providing value to your customers. They will be the best salesforce you can have.
Visibility equals traffic, which leads to prospects, which leads to more customers.