Auto responder means automatic responder, and this is a must have in affiliate marketing. It is technically a software that would help you send your pre-written emails to your potential customers.
You simply need to set it at a certain program suitable to you and to what you wish to send. This is important because you will really consume a lot of time doing this one by one.
Once somebody leaves his or her contact details on your opt-in form, it is best to give them an acknowledgment email. This would make the potential customer feel better, as their act seem to be appreciated. If you have a promise of a free offer, then that offer could be included with the automatic email response. All you need to do is to setup your auto responder account. You can even set a schedule of sending regular mails or newsletter to your mailing list. Every subscription is triggered upon signing up.
Auto responders are very good virtual assistants. It helps you keep in touch with your potential customers, creating loyal customers as time goes by. You can choose this online service through the affiliate marketing programs that you are with, as they will most probably have a recommended one, or you can search and find a list of them. However, you need to consider your budget and your needs before choosing an auto responder service.
You need to think about you current budget. There are free auto responders, and there are some that could ask you to pay for a minimal fee. It is important to have one but it must always fit with your budget. You also need to think about your requirements, such as the number of emails you wish to send out, and the size of your mailing list. Whatever service you choose must cater to your online business needs.
Most auto responders have features that are beneficial to your affiliate marketing business. They usually have unlimited emails, campaigns, categorizing your campaigns, and a code that you can just copy and paste to create a form. As this code is primarily programmed, whoever signs up in the form will be receiving the emails that are set for every person who leaves his or her contact details.
Auto responders also have the double opt-in feature. This is technically an online protection for being accused as spam. When somebody signs up on your form, an email will be sent to the address of that person. That email has a link that the person could click, which is a go signal for your messages to be delivered to them at a regular period; and they can unsubscribe from it whenever they want.
In addition, you can also send one off emails to your subscribers just in case you have a special announcement, or for whatever notice that is not included in your mailing list. Auto responders are also capable of bringing huge attachments to your subscribers, like e-book or software.
Best of all, you can always track which of your sent emails are resulting to conversion and which do not appeal a lot. Auto responders have their own tracking software. You will have the chance to revise your sales copy or your letters. Knowing all of these, an auto responder is really a must have in your affiliate marketing venture. Choose the best one for your business needs.