You have known how lucrative affiliate marketing is. With just selling or endorsing other people’s products or services, you can earn the income you have been waiting for. Since you did not really create the products or services you promote, it is best to have your own website with your own content so you would have your own branding; and since you are building your own business and not just somebody else’s, it is best to do the tracking.
You always need to know the progress of your business. You need to track how it has been doing in order to know which things you need to develop and which things you need to maintain. In the case of online businesses, there are ways to see how it has been thriving since it went online. Such things that you can track are source of traffic, keywords, conversions, entry pages, and the exit pages.
In tracking the traffic that goes to your site or online business, you can divide it into two categories. One is about the traffic conversions, and the other is about the traffic that does not push forth conversions. Of course, you would like to maintain the methods on how the traffic gets converted. For the ones that did not convert, you can check the source of this traffic and find out why conversion did not take place.
In addition, when you track how traffic interacts with your web site, you will get to know which parts of the site you need to keep and to develop. You can see how efficient your web design is, your keywords are, and how effective your traffic source is.
The keywords are somehow tagged to your site, allowing the search engine to show your site when somebody searches for that subject. Tracking keywords can also be divided into those that bring in traffic to your site and those that do not. For the ones that drive traffic, you need to see whether it also let to a sale or not. For those that do not generate traffic, check on the optimization and the demand for the keyword, and see if you need to change some of them.
It is necessary to know how the traffic enters your site. See which page your visitors have first contact within your site. Develop that page into a more interesting one. Make sure that the message is clear and encouraging to take action. It would be best to have an opt-in form within the page so your visitors can leave their contact details when necessary.
The exit points on your web site are where your visitors take a last look and then leave the site. When you identify the highest exit point within the site, you can focus on that page and see why people exit on the specific page. You can do changes to push them to take action instead of just leaving the page.
Just like any other business, it is best to monitor how your online affiliate marketing business is doing. This is one of the good ways to reach success in this endeavor. It must be included with your business plan.