Business-to-business (B2B) marketing refers to the promotion of products and services to businesses so that they remain functional . When compared with the business to consumer marketing it is completely different. The markets that are the target of the Business-to-business enterprises are the manufacturers, government, resellers as well as various non-profit organizations. Their primary focus is on catering to the other enterprises. The primary difference between the business to business and the business to consumer enterprises is that they sell different products as well as services and also cater to the different sectors.
Another major point of difference between the two methodologies is the purchasing process. Logical considerations play a major role in the operations of the B2B process, whereas on the other hand in the B2C process the emotional quotient does come into play. In B2B the cost associated is quite higher than that in the B2C process. The logic behind the purchase of the product or the services is what drives the businesses to make a purchase. If the purchase is necessary as well as fruitful for the organization then the organization would definitely go ahead with it.
Business-to-business marketing and consumer marketing research also vary a lot in the complexities that are intrinsic to both of them. As majority of the enterprises have established their presence on the net therefore B2B Marketing have found a profitable niche in the form of the net. Prime examples being the import and export enterprises that have found internet to be very useful for their businesses.
A business-to-business marketing plan is more focused towards the betterment of the product. One of the laudable facts about B2B marketing is that it invests a lot in providing high quality customer service. In the B2C process this aspect is sometimes overlooked.
The use of online marketing, particularly through promotional articles has also provided another medium for the process of B2B Marketing. These articles can be used to spread your online business information. These articles can provide insights as well as information about the businesses to the prospective clients.
In business to business marketing the focus is more on the operational aspects of the products and they also have the ability to make purchases from the international markets.