Digital Signage: The Future of Advertising

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Digital signage is the future of advertising. For business that wants to capture the imagination of customers and persuade them to indulge in their products or services, there is no better way to show off creativity and cutting-edge marketing than through the power of digital signage.

However, getting the most from digital signage is not always easy, and some businesses waste thousands of pounds on installation and content creation that really does not get them the return on investment they need.

So, now that you’ve decided that digital signage is your advertising strategy going forward, follow some top tips from the experts to make sure you get the most from it:

Conduct a site survey – never get to a situation where the digital screens have been bought, content has been created, but there is a problem with the installation of the signage. By getting the experts in to conduct a site survey you can know there will be no little surprises popping up at the start of the project, or at any other time in the future. A worthy way to invest company money.

The power of content – content is still king, even when you have a fantastic digital screen showcasing your business, so make sure you find the right advert for your key audience. Use a content provider to help you out here. Digital signage is only as good as its content, after all.

Legible, proofed copy – whatever content you decide to produce, the chances are there will be some copy involved – a call to action plea at the end, perhaps. Wherever the text fits in, make sure it is proofed and accurate before broadcasting. There is nothing worse than grammatically incorrect copy as it reflects badly on the business.

Know your audience – work out key demographics, and ask yourself this: Where am I advertising? Who am I trying to attract? Once you have these nailed down you will be able to brief your content creators far more accurately, and they will be able to provide you with a powerful and appealing digital advert.

Test the success – is this project working? The only way you can find this out is by testing it. It could be as simple as asking customers how they found out about your business, or maybe offering one-off deals exclusively to people who quote from the digital signage. Nothing is ever 100% accurate, but it should give you a clear idea on whether your digital investment is paying off.


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