One of the most important objectives businesses are always trying to meet is boosting revenue. Unfortunately, there are many companies that are unable to succeed in increasing their income. One reason is failing to generate enough qualified sales leads. Lead generation requires persistence and marketing smarts. Searching for business leads may be easy for a lot of companies, but others fail at this task.
To obtain business leads, an organization can acquire the services of a traditional lead generation company. Lead providers offer businesses quality b2b leads at packaged rates or based on Service Level Agreement (SLA). However, if a business wants an exact number of leads, they can choose pay per lead appointment setting. This program can effectively generate and pre-qualify leads at a reasonable cost.
Conventional lead generation and pay per lead programs both can help your sales team generate the leads they require. However, with a pay per lead compensation model, you are able to clearly define what a “qualified sales lead” is. With a clear definition of a sales lead, you increase the quality of the leads being generated and consequently improve your sales people’s close ratio.
Pay per lead may be a bit pricey at first glance compared to the usual retainer-based or FTE-based lead generation campaigns. But if you are looking for high-quality B2B leads, spending a little more should be less of a concern considering the tremendous boost to your company’s revenue.
Additionally, most of the leads that can be purchased from these credible lead providers are fresh. By fresh we mean that the leads have not been sold to your competitors. This gives your company the upper hand in terms of presentation and negotiation. If a prospect has not been contacted by your rivals, they are more receptive to listen to what you have to say about your service. You will be able to perform your presentation extensively without having to worry about less expensive offers or prior negotiations.
You can also save a lot of time with regards to searching for and qualifying these leads. You no longer have to spend so much time looking for extra employees, training them, and initiating the lead generation campaign.
What kind of leads can this program provide?
We already know that this payment model allows a business to obtain quality business-to-business leads that belong in huge verticals or business sectors. But the good thing is you can also sub-categorize your leads into smaller, more specific, groups. Such groups include retail establishments, construction firms, insurance companies, medical offices, etc.
If you have previously tried traditional lead generation projects and had a not-so-good experience, maybe a little change in strategy won’t hurt. Give pay per lead a try and discover its potential in providing you a stream of good business leads.