Changing the way we do business is perhaps one of the most difficult tasks we have to do. However, it is something that must be done, especially in the software industry. If you are engaged as a software reseller, then this is something you ought to do. To make these changes, you have to use whatever resource that is presented to you. Fortunately, solutions are readily available. If you want to be a better seller, then you should use software leads. You can easily get them using pay per lead. With the software community getting more competitive, it is time for you to maximize it. You cannot t imagine the benefits of using software sales leads whenever you want to make a sales call. Pay per lead is a very efficient method in getting you very good leads. It is not actually a different lead generation strategy. It is an improvement on the payment mode, and with very powerful features. Using it provides you with a host of benefits that makes it an ideal choice for many a software reseller. To begin with, it is very simple to employ. The leads you request, whether they are CRM software leads or ERP software leads, can be obtained fast. You have no idea just how easy things are when you use this system. You could also use this if you are looking for quality business intelligence software leads for your business. Generating any kind of B2B leads is quite efficient using pay per lead. Quantity is one of the strongest points of pay per lead. This could be probably due to the nature of the payment system itself. Using pay per lead, the supplier guarantees his client that he will deliver a specified number of leads. Failure to deliver on what was promised can result to a breach of contract. As a remedy, the client has the option of either ending the contract immediately or compel the supplier to provide them with additional leads at no extra charge. Software resellers like this since this places them in control of lead generation. They don’t have to worry about the ambiguity that regular telemarketing provides. Also, they can be sure of receiving a steady stream of leads every month with this method. Another attractive feature of pay per lead deals with the quality of the sales leads. This is the best method to use if you are in search of SAS leads and SAP leads. You can even use it for JD Edwards leads, Sage leads, and Oracle leads. Even Microsoft leads of high quality can be gained using this method. That’s because clients can opt not to pay their suppliers in the event that the leads provided are not good at all. A lot of firms favor this since they don’t have to worry if the leads they get can be converted successfully into a sale or a closed deal. With pay per lead, quality of sales leads is assured by suppliers. Lastly, pay per lead is relatively cheaper than other lead generation strategies. You may balk at that claim, considering the price of each lead, but it’s true. Just imagine the ease in getting a successful sale. As a software reseller, I’m sure you want to achieve that. In addition, the money you earn will always cover for your initial expense of buying the leads, and still leave you with at a profit. That is how beneficial pay per lead is to your business. The software sales leads that it provides assure you that you will be able to make the most out of your sales. You have to try it to believe it. RESOURCE BOX Sarah Barnes is a telemarketing expert with 11 years experience as a sales leads analyst for small and medium companies. Sarah invites you to visit http://www.121directmarketing.com/ for more information on pre-qualified sales leads and appointments.