Less is Good
This relates to the fact that more free space (on a web page) would allow positive energy or ch’i to flow around which then in turn would create a positive environment. Negative ch’i is obtained when the energy stagnates in one area.
To apply this to a page, perhaps more curves could be introduced rather than long straight lines, open spaces with perhaps more use of paragraphs in content and padding around tables.
Navigational links to other pages should be clear, allowing positive energy to flow through the whole site.
Clean crisp colours which are bold will attract a user’s attention and should be used around the web page as this helps ch’i to flow. Dark colours or white text on a black background is a definite no no. It’s what we’ve been taught at a young age, inbuilt within our subconscious and for good reason! Dark colours attract negative energy which could result in users staying on the site for a few moments or hastily rushing through the pages.
Calm soothing colours such as blue or white are recommended for large areas of space, whilst colours such as red and orange are regarded as being positive.
Yin and Yang
The balance of Yin and Yang is an important part of Feng Shui studies and can be defined as two opposites such as Male and Female, Young and Old, Inside and Outside etc.,.
So using an example of a web site which is split into two columns and there’s content text in one column and graphics in another, perhaps the ideal balance would be to swap some graphics into the text section and likewise some content into the graphics section. It’s all about balance.
Implement Google Analytics to check where your visitors are going, where they are clicking and which pages they are leaving from. If applying Feng Shui to your site has helped, I’d love to find out.